Heineken, the world’s leading international premium beer, in its ongoing attempt to enhance the cities of the world, brings the third edition of its Cities campaign to Nigeria. This year’s campaign tagged “Shape your City” is aimed at transforming great cities while broadening the imagination of the new generation city dwellers, inspiring them to contribute their quota to improving their cities.
To achieve the #ShapeYourCity campaign, Heineken Nigeria partners with City Shapers, individuals known for using their skills in creating one-of-kind experiences to make their cities more enjoyable for dwellers. They are urban visionaries who have by small actions of their own, contributed to shaping cities across Nigeria.
The selected City Shapers include: Bolanle Austen-Peters, Founder of Nigeria’s foremost cultural hub, Terra Kulture; Theo Lawson, Architect of the acclaimed Freedom Park and Kalakuta Museum; and Kenneth Gyang, Director of award winning films Confusion Na Wa and Blood & Henna.
“Globally, Heineken is committed to making great cities even greater and we are glad to include Nigeria in this movement.” said Ngozi Nkwoji, Senior Brand Manager, Heineken Nigeria. “This year’s theme of shaping cities is focused on encouraging people to contribute to their city as Heineken believes that the smallest of gestures have the potential to bring about unexpected transformation to our Nigerian cities.”
As part of the campaign, Heineken has also launched a series of limited Heineken City Edition bottles and cans, each bearing the name of renowned cities across the globe including 10 Nigerian cities namely Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Benin, Warri, Kaduna, Aba and Onitsha.
Heineken, is reaching out to city dwellers across Nigeria to share their ideas for improving great cities. At the end of the campaign, the winning idea(s) will be executed by Heineken Nigeria while engaging City Shapers and other passionate urban explorers across the country to help make the project a reality.
To participate in the Heineken #ShapeYourCity campaign, Nigerians can visit the website http://bit.ly/2aJfpCR to submit city shaping ideas.
Using the hashtag #ShapeYourCity across all social media platforms, participants can also contribute their ideas towards transforming cities in Nigeria.
About Heineken®
In 2014, Heineken launched a brand new platform – CITIES. This a platform designed to foster the relationship between the brand and the cities it operates in, bringing it closer to consumers and their cities.
The Heineken® brand is available across 192 countries across the globe and is the world’s most international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED.
It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.
RED owns the continent’s largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin’ Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa’s leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.