Wecyclers unveils #LagosIsRecycling initiative, encourage Nigerians to recycle their waste
Bilikiss Adebiyi-Abiola, CEO of Wecyclers has urged Nigerians to adopt a waste-recycling lifestyle as an effective means of addressing diverse health issues.
She said this during an interview on ‘Your View’, a daytime talk show on Channels Television which aired on Tuesday, April 18, 2017.
#LagosIsRecycling is an initiative aimed at building low-cost waste collection infrastructure while raising general awareness on the importance of recycling for environmental sustainability and social welfare.
According to Adebiyi-Abiola, Nigerians should see waste as a resource, not a nuisance or an environmental problem. She added that the current attitude towards waste can be traced to issues of diseases and infections.
“We came up with the #LagosIsRecycling campaign because we wanted a system that would position waste as a solution instead of a problem in our society,” said Adebiyi-Abiola. “With this initiative, Wecyclers in partnership with Lagos State Waste Management (LAWMA) is encouraging Nigerians to recycle their household items thereby promoting a cleaner and healthier Lagos.”
Other partner organizations in the #LagosIsRecycling initiative include Unilever, DHL, Nigerian Bottling Company, UKAID, and FCMB.
To recycle your waste via Wecyclers #LagosIsRecycling initiative, simply take a picture of the items you plan to recycle and post on social media using the hashtag #LagosIsRecycling and the Wecyclers team will reach out to you.
You will be rewarded with redeemable points based on the volume and quality of recyclables you provide.
For more information on how to join Wecyclers and partake in the campaign, follow @Wecyclers on Facebook, Instagram and @RealWecyclers on Twitter
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About Wecyclers
Wecyclers offers convenient household recycling service using a fleet of low-cost cargo bikes. Their aim is powering social change using the environment by allowing people in low-income communities to capture value from their waste. Wecyclers motivates families to recycle plastic bottles, plastic sachets, and aluminium cans through their SMS-based incentive program.