Job Title: Digital Acquisition Lead in Commercial Bank
Location: Lagos

The Role
• Shaping and delivering an overarching marketing and digital customer acquisition strategy for the unit, whilst analyzing and reporting on all marketing activity, using insights to drive decisions
• Work closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.
• Develop the units brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skills
Key Responsibilities
• Customer acquisition through advanced digital marketing
• Build innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgets
• Utilize advanced web and mobile analytics to optimize budgets and marketing ROI
• Analyze digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities identified
• Lead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channels
• B.Sc/ BA from a reputable institution
• A Masters Degree in Business Administration
• 7+ years' experience in consumer marketing with at least 4+ years specifically in digital marketing in e-commerce, telecoms, retail banking, digital marketing agency or related industries where core KPI is digital customer acquisition
• Experience working in an e-commerce/telecoms environment with transactional websites strongly preferred
Skills & Competencies
• Deep expertise across all areas of digital acquisition marketing including PPC, SEO, Social, Content Marketing, Affiliate Marketing and funnel optimization
• Strong analytical and research skills are essential alongside team management skills and experience of project/program management and relationship management including managing suppliers and third party partners
• Experience of working in an e-commerce/telecoms environment with transactional websites strongly preferred
• Excellent communication skills in order to liaise with internal stakeholders and manage external agency relationships
• Depth of knowledge around broader marketing and brand communication will be required
• Strategic thinker, with proven experience of designing and implementing digital strategies

Method of Application
Interested and qualified candidates should forward brief, but comprehensive Resume to: with the job title as subject.

Closing Date: 7th March, 2017

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