Retargeting & Remarketing – Why It’s Essential for Marketing Strategy
Wouldn’t it be perfect if doing business was that straightforward… Just hang up the sign on the door, customers would stroll right in, purchase your merchandise,...
Category : Entrepreneurship
How To Market To Millennials In 2020?
As we enter 2020, it is vital to understand how to market to millennials. Millennials are thought to be one of the largest and trickiest...
Why you need to insure all your business assets
When you’re running a business, you need to make sure that you have your bases covered. Every asset you have represents a sizeable investment, wouldn’t...
The undeniable results of Influencer Marketing
The use of influencer marketing has become a very popular way for businesses to promote products directly to their target market. Influencer marketing commonly occurs...
What is Social PPC and how does it work?
Social PPC is similar to the pay-per-click campaigns that emerged in the mid-1990s. The main difference is that social PPC is optimized for social networks...
Effective ways to make more money as a hairstylist
If you’ve developed a passion for hair styling and have mastered the craft, making money from it shouldn’t be a challenge. People often confuse working...
How to encourage reviews about your business
Product reviews are rates and comment customers leave after patronizing your business. Studies show that 67% of people consider buying a product only if it...
Easy online business ideas you can start today
With the e-commerce industry currently booming, it makes you wonder if you can start pretty much any business online from the comfort of your home....
6 Bitter truths about being a small business owner
As a small business owner, nothing motivates like the hope that your enterprise will eventually buy you financial freedom. Sadly, it’s not every entrepreneur that...
Inspiring Leadership Lessons From 13 Female Founders
As the saying goes, experience is the best teacher. Whether it’s coping with divorce, depression or death, these amazing women have valuable lessons to share. Find your passion...
How Advertising Works for Online Business
The technological innovations of the modern world brought about the possibility of setting up and running businesses anywhere. Apart from a seamless form of communication...
How A Decent Website Can Affect Your Business Growth Dramatically
You certainly don’t want to be one of the 24% of small business owners who don’t have a website. No matter the size of your...
When Should Entrepreneurs Transition to Next Generation of Leaders
Why do Entrepreneurs Exit ? Entrepreneurs launch new ventures some of which go on to become successful and game changing businesses. When the ventures become...
5 Reasons Why ‘The Customer Is Always Right’ Is Wrong
One woman who frequently flew on Southwest was constantly disappointed with every aspect of the company’s operation. In fact, she became known as the “Pen...
Entrepreneurship and innovation: The corruption factor.
Corruption and economic development: What do we know? To a Western reader, there is no ambiguity about corruption: It is seen as universally bad, and...
What You Can Do To Give Your Business A Boost
Your business can be thought of as a plant; it keeps growing at first if you’re lucky, and then it can become stuck at a...
Business needs one should always keep an eye on
Building a strong, well-resourced team is the key to keeping your business feasible and sustainable for a long period of time. Businesses big or small...
The top ten life principles of Bill Gates
Bill Gates is one of the founders of Microsoft. He is also a software engineer, the chairman of Microsoft as well as a philanthropist in...
Women’s Empowerment: One thing you should know for maximum breakthrough
A mindset shift is crucial. I’ve talked about mindset for quite a bit and I will continue to talk about it because it is one...
6 tips to help you build a successful startup
Building a successful startup is not a function of CHANCE, it takes a lot of effort, deliberate planning and disciplined execution. If you’re looking to...
Guide on how to market your business online
As entrepreneurs, the best way to market any business online is to be found organically through a search at the top of Google’s search engine...
Growing the Nigerian Economy through the Mobile & Telecom Sector
Undoubtedly the giant of Africa – with an estimated population of 194 million people, Nigeria remains the largest mobile market in the continent – and...
5 Lucrative ways to use WhatsApp for business
The simplicity of Whatsapp shouldn’t fool you into thinking its use is limited to mere casual chatter. Whatsapp can be a powerful and highly cost-effective...
4 Effective ways to make money online
Thanks to technology’s ‘ever-pervading permeation’ into every part of our lives and society, there are now ways to make money online, aside the traditional and...