Seventy-seven distributors bagged awards at the Dangote Customers Celebration and Food Distributors’ Award Night, organised by Dangote Foods, to appreciate distributors for their patronage in 2018. The awards were also accompanied by all-expense-paid trips to Dubai for hundreds of customers and distributors of the firm, a statement noted on Tuesday. It said 54 winners emerged from the geopolitical zones while the balance was in the other and national categories. “Alhaji Ali Balarabe of Balarabe & Sons emerged the overall best performing customer in the national category for the second consecutive time,” the statement read in part.
The Chairman, NASCON Allied Industries, Mrs.Yemisi Ayeni, was quoted as saying that the event was the most important part of the firm’s business. She said the recognition of the symbiotic partnership between the firm and its clients formed the theme of the award ceremony; ‘Better, Stronger. Together.’ The President and Chief Executive, Dangote Industries Limited, Aliko Dangote, said the award was to appreciate customers and distributors who, through their dogged and persistent efforts, made Dangote Foods products a household name in Nigeria. He said, “You are all aware that we are celebrating 2018 against all odds.
Our food businesses recorded mixed results in the year with NASCON growing while Dangote Sugar Refinery and Dangote Flour Mill had a very difficult year. Fluctuations in performance are known to occur in the life of businesses but the greater part is that you persevered with us. My special commendation goes to Dangote Sugar and Pasta customers who, despite the price challenges posed by influx of unlicensed and substandard grey imports, stood by us. We have remained the dominant brand in most of the sectors where we play in the food sector, and we are delighted.