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Lipton Yellow Label Tea kicks off ‘Don’t Just Think, Do’ campaign in mosques across Nigeria

Lipton, Nigeria’s leading tea brand, has kicked off the third edition of the ‘Don’t Just Think, Do’ campaign, an initiative to encourage Nigerians to commit towards selfless acts during the holy month of Ramadan and beyond.
 
With several mosque activations launched across cities in Lagos and Kano states, Lipton is successfully building on the ‘Do More Cities Tour’ executed last year in Oshogbo, Kwara, Abuja, Nasarawa, Kano, Kaduna, Sokoto, Yola, Bauchi, Maiduguri amongst others – with the objective to promote love and care in local communities.
 
Speaking on the campaign, the brand manager, Lipton Nigeria, Damilola Dania said, “We owe it to one another by going beyond the norm in order to spread love and show care to people all around us. We understand that Ramadan is meant for the Muslim community, but the reason for the celebration represents a personal mission to help the needy, say a prayer for the weak and defenseless, and actually take action on the good deeds that we all think about – which Lipton is asking that we go out and do in any way we can”.
 
The third edition of the campaign will focus on providing support for widows across the country, as Lipton will be empowering over 1000 widows during this period with grants and care packs.
 
”We want to say a big thank you to Lipton for this thoughtful treat, may Allah in this holy month of Ramadan increase and bless you in all your endeavors and lead you to the path of continued success and prosperity,” says the Imam of Lagos state secretariat mosque, Abdul-Gafar Abdul-Hakeem during the mosque activation at the Alausa Central Mosque, Ikeja, Lagos.
 
Lipton started the campaign in 2016 with ‘Think Less Do More’, rewarding people in various communities and commending them for their good deeds and commitment to serving humanity.

 

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About Lipton

Lipton is the leading tea brand in Nigeria made with the finest of tea, whose rich taste awakens the body and mind to what really matters. In line with our parent company Unilever, Lipton is committed to doing business sustainably.

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Lipton Purpose: To awaken the world to quality connections that enhance mental wellbeing in society by delivering 100 billion awakening moments globally.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Omo, Lux, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

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Unilever’s Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

    Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.

    For more information about Unilever and its brands, please visit www.unilever.com

    . For more information on the USLP: www.unilever.com/sustainable-living/

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