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TGI Distri Unveils New Terra Seasoning Cubes

TGI Distri Limited has launched and announced the availability of Terra seasoning cubes in all markets across Nigeria. Terra cubes is produced by West African Cubes (WACUB) Limited at its ultra-modern plant in Sagamu, Ogun State. Mr Sunil Sawhney, the group’s executive director (Foods and Dist) and the managing director of the group, described the new cubes as true cubes that will allow people enjoy their meals.

“Terra seasoning cubes are a true cooking sensation allowing everybody to enjoy great taste. We are now releasing two variants, beef and chicken, to the market. Both variants come in single cubes of 4gm. Terra cubes have particularly been designed to meet the palate requirements of all Nigerians especially in terms of aroma and flavour. They are also designed to preserve the aroma of meals during and after cooking.

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“The response from product testers and early adopters have been very encouraging and we could not be more enthusiastic about releasing this seasoning revolution to the market,” he added. Also speaking at the product unveiling event which took place in Lagos, Dr Onyekachi Onubogu, executive director, commercial, of TGI Distri, was also excited about the new products.

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“Terra seasoning is launching with two SKUs to address different pocket power: 50-cube pack and a 25-cube pack. We are also launching with five free cubes in the 50-cube pack and two free cubes in the 25-cube pack as a consumer promo.” Giving reasons for the choice of the brand’s pay-off line, ‘locks the aroma in, gets the taste out,’ Onubogu stated that Terra seasoning cube has been formulated and manufactured to preserve the aroma of meals during and after cooking.

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He also described the seasoning cube as one that was borne out of a painstaking research and is many steps ahead of other brands in the market in terms of taste and aroma. ‘‘I enjoin everyone to try it,” he concluded. TGI Distri Limited is a member of the TGI Group, former owners of Chi Limited, producers of Chivita and Hollandia. The conglomerate has continued to grow, and owns other reputable companies such as Cormart (Nigeria) Ltd, WACOT Ltd, Chi Farms Ltd, WACOT Rice Ltd, among others.

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