UBA Climbs from Ninth to First Place in National Rankings
United Bank for Africa Plc (UBA) has been named the strongest brand in Nigeria for 2024, according to the latest report by Brand Finance. This marks a significant leap for the financial institution, which moved from ninth place in the previous year to secure the top position.
Top National Rating Backed by Global Recognition
The annual ranking, conducted by Brand Finance, an independent global consultancy known for its brand valuation expertise, assigned UBA a brand strength score of 92.4 out of 100. This performance earned the bank an elite AAA+ rating—the highest rating among all Nigerian brands reviewed.
Key Factors Behind the Recognition
According to a statement released on Wednesday, UBA’s elevated ranking is the result of its outstanding performance in critical metrics such as brand familiarity, customer preference, and market consideration within Nigeria. Notably, UBA also secured the 13th position globally among 500 evaluated banking brands, reflecting its expanding influence on the international stage.
Strategic Initiatives Drive Performance
Commenting on the achievement, Alero Ladipo, Group Head of Marketing and Corporate Communications at UBA, attributed the success to strategic planning and customer-centric initiatives.
“This recognition is the outcome of intentional strategy, significant investments, and a sustained commitment to customer satisfaction,” said Ladipo. “We remain focused on delivering consistent value while responding effectively to the evolving demands of our customers.”
Pan-African Presence and Technological Focus
UBA serves more than 45 million customers across 20 countries in Africa and operates additional branches in key global markets, including the United Kingdom, United States, France, and the United Arab Emirates. The bank offers a broad spectrum of financial services—spanning retail, commercial, and institutional banking—with a dedicated focus on financial inclusion and technology-driven innovation.
Continued Innovation with SME Focus
Further reinforcing its commitment to innovation, UBA recently launched the UBA SME Card—a tailored financial solution aimed at supporting small and medium-sized enterprises. This initiative aligns with the bank’s broader mission to promote inclusive economic growth and empower emerging businesses.
Solidifying UBA’s Global and Local Leadership
The Brand Finance ranking underlines UBA’s reputation as a stable, visionary, and performance-oriented financial institution. With a strategic focus on innovation and customer engagement, UBA continues to reinforce its position both within Nigeria and across global markets.