This year’s edition of Umu Oganiru Carnival ended with breath-taking performances by Flavour, Zoro and other popular South East artistes in Enugu state on Saturday 17 December, 2016.
The two-day event which kicked off on Friday16 December, with a street procession round the coal city continued the next day with colourful displays through Artisan, Stadium, Onu Asata, Obiagu Roundabout, UNEC Campus Gate, Kenyata Market, Agbani Road, Garki and back to the Polo Park Mall, venue of the concert.
The brand also used the occasion of the carnival to reward 24 entrepreneurs with N250,000 each by Life Continental Beer through the Life Progress Booster show, an entrepreneurial talent hunt and mentoring program targeted at helping innovative businessmen and women in the South-East. This year, a total of 200 entrepreneurs from Nnewi, Enugu, Owerri, Aba, Abakaliki and Onitsha were rewarded with a total of N50 million in the Life Progress Booster show.
“The Umu Oganiru carnival is an initiative to celebrate the progress and culture of the South-Eastern people – a culture that is hinged on entrepreneurship, said Emmanuel Agu, Portfolio Manager Mainstream Lager and Stout brands, NB Plc. “We started the carnival with a maiden edition in Onitsha, Anambra state in 2015. This year we brought it to Enugu and next year, fans can expect a bigger and better show as we move the carnival to yet another capital of a South-Eastern state which will be announced in 2017.”
Guests were thrilled with music performances by Pammy Udi Bonch, Chijioke Mbanefo and fast rising star, Zoro. The evening ended in excitement as headline act, Flavour performed some of his hottest hits like Sexy Rosey, Nwa Baby, Ada Ada and Golibe.
The Umu Oganiru carnival is an annual event by Life Continental Beer aimed at celebrating the culture and values of people from South-East Nigeria. The word ‘Umu Oganiru’ when translated to English means ‘The Children of Progress’.
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About Life Continental Beer
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters.
Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.
Life is better when shared and when life is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing, a heritage of progress.