Brands

Airtel tells story in new ‘Rain Maker’ TV Commercial.

One of Nigeria’s telecommunications services providers, Airtel Nigeria, has unveiled a thrilling Television Commercial (TVC) dubbed ‘The Rainmaker’, which depicts the frustration of having an unreliable network, whilst emphasizing the importance of superior mobile internet/data experience with an incredibly humorous story.

Starring veteran Nollywood actor, Jide Kosoko, the story is set in a village, where a King (Kosoko), was set to host a high profile and significant traditional ceremony but needed an accomplished and revered rainmaker to ensure that rainstorm did not mar the proceedings of the event, which was to hold in an open venue with no shelter.

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Jude Chukwuka, popular actor who starred as the rainmaker in the commercial, tried to deliver on his mandate and was able to stop the rain, causing jubilation; however, this was short-lived as the rain began pouring again, causing the crowd to disperse as everyone ran for shelter.

In a subsequent scene, the King gave the rainmaker a second chance and asked him to perform his ritual to avert another downpour. This however failed again, as it began raining almost immediately, leaving the King in a rage with guests and delegates in hot flight for shelter.

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Explaining the rationale behind the TVC, Vice President, Corporate Brands and Advertising, Airtel Nigeria, Tokunbo Adodo stated that the commercial is hinged on Nigeria’s cultural diversity, with the aim to celebrate the country’s rich cultural heritage, whilst communicating the essence of staying connected as a people.

“This commercial also accentuates our drive to provide innovative products and services. We came up with an extremely bold statement saying data is life; hence our unconventional approaches when it comes to innovation. The services we offer our customers, as well as the stories we tell are all driven by innovation and all our offerings bear eloquent testimony to this,” he added.

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