Many entrepreneurs may not be psychologists, there are certain psychological tactics that can be used to appeal to consumers. Smart, skillful and honest marketers use psychology ethically and respectfully to attract and engage consumers, as well as motivate them to buy.
Here are a few tips and tricks for using psychology to your advantage:
Go emotional
People tend to respond faster to emotional stories. As an entrepreneur, it is advisable to explore this tactic by telling compelling stories about what you do.
- Remind them why you’re better than your competition
If you have things your competition lacks, now’s the time to tell your customers. Let them know why you should be their choice and why your product or service is best for them. This can be by delivering topnotch customer service, improving the quality of your product, having giveaways etc.
- Be exclusive
Being unique will sell you faster than being common. Your brand must be able to stand on its own. Customers appreciate a business that has a certain attraction in its style and delivery. If you can position your brand right, you can sell anything to your customer base.
- Highlight your flaws
Although this can seem like a huge risk, let them know your shortcomings. This builds a form of trust between you and your customer. It is said that when you acknowledge your weaknesses, people are more likely to believe what you say about your strengths.