Advancements in technology and artificial intelligence (AI) have changed the way we interact with almost everything in our lives. From how we drive, with self-parking cars, to asking Siri to remind us about our upcoming anniversary or birthdays. But can this seemingly futuristic technology change the fairness of an online casino?
Yes, indeed it can, through multiple methods such as:
Multiple Account Detection
The majority of the aspect of fairness in gambling is created by eliminating the amount of fraud that takes place. A couple of ways that AI does this is by detecting if multiple accounts are being used by the same person. It does this by tracking the IP of where accounts are logged in and blocking them if they appear suspicious.
The way multiple accounts can be used to commit fraud is as follows: Imagine you are playing poker. There are 5 people around a table. You have 4 of the 5 accounts. You now know all the cards on the table minus 1. This means that you can use the accounts together to make it seem as if there is a game afoot, when in reality all you are doing is making the other player drive up his bet, so you can snag them with one of your four accounts.
Cash Flow
AI prevents people from exporting the limitations of modern internet speeds. It also prevents things such as chip dumping, which is when a player intentionally loses to another player. Chip dumping is usually used in combination with money laundering and is highly illegal. This isn’t the only way money laundering is prevented in an online casino, other methods include confirming new players, and imposing withdrawal limits. This could go as far as blocking suspicious accounts from withdrawing. A game is only fun if everyone is playing to win.
Competitive Playing
It’s also not fun to play against an opponent that follows the same pattern when deciding on how to play next. With AI, this can be prevented with more “random” yet thought-out choices, creating a more competitive landscape. This also ensures the games are fairer, as one can’t just study the pattern in order to win.
AI Makes Gambling Safer
Whilst it doesn’t necessarily make games fairer, AI generally does make gambling safer. While gambling is a fun pastime for many, there are some who display problematic behavior and ruin other people’s enjoyment. With AI, this is no longer a problem.
Before AI, detecting problematic behavior online was an impossible task! Now thankfully this software has been advanced and can detect problematic behavior by analyzing trends such as deposits made, win/lose ratio, time spent gambling, the number of games played, and more. Once the AI notices someone is showing problematic behavior, the system can intervene by displaying interactive pop-up messages that include temporary bans. This has successfully aided those who struggle to get help. Some sites even go as far as banning accounts or IP addresses.
With the players who have a problem getting help, you can with clear conclusions play, and win against your opponents, without the fear that you are “ruining” someone’s lifestyle, or that you will have someone challenging you to a rematch for the 132nd time.
A More Immersive Experience.
AI does allow online gambling to become a much more immersive experience, with you now being able to customize the layout so the games you visit most often are insightful. This doesn’t only include the games the player has played, but also similar games that might interest the player, saving them hours of sifting through games to find the right one. This feature allows the players to focus on winning their game in the best arena that suits their playing style.
AI can even go as far as changing the text color and size of the different UI elements if the website detects that you might have difficulty seeing what is written – allowing for everyone to have access to the same information. This way everyone has the same informational edge over their opponents.
Customized Rewards
If you are a new customer, or a VIP, getting the reward that truly resonates with you upon entry or purchase, helps motivate you to keep playing. This is the manner AI has increased customer retention for online casinos, by giving the player what they want when they win. One could see this as ensuring fairness, as this often includes giving a VIP or new player a few extra coins or even a slight edge. This is fair as with new players, they haven’t played before, so can generally use all the help they can get, preventing expert players from simply snatching their hard-earned cash. VIPs pay for an enriched experience; so, it is only fair that they do receive one.
The world of gambling has gone through major changes, from the classic land-based casino to now having any game merely a click away. AI seemed to be the next logical step in the progression, hopefully for the benefit of the players who wish to play fairly. What do you think? Are these steps we are taking with AI helping to ensure fairness in the online casino space?