Using Instagram for business: a step-by-step guide

As at mid-2018, Instagram had acquired about 1 billion monthly active users, over 6 million of which are in Nigeria. If that isn’t a large enough market to boost sales for your business, what is?

With Instagram, you can take your business from micro to chart-topping sales levels by taking certain steps to help your business gross some serious profit. What are those steps? Check ’em out:

  • Open a business account on Instagram

This is quite different from the regular personal accounts. Setting up a business account gives you access to important data such as reach, impressions and other features that can help you improve your business. So, if you have a personal account on Instagram, you might want to convert it to a business account if you don’t want to go through the stress of creating another account.

  • Create an online strategy for your business account

Defining a strategy keeps you focused and helps you achieve your set business goals. It involves important steps like defining your target, planning to deliver suitable content for them and lots more.

  • Have a concise posting schedule

Once you begin growing followers, it is important to post relevant content regularly. If you can’t post manually, you can schedule your posts. Whichever option you choose, your followers will be anticipating what you would be posting next. So, keep them engaged by posting frequently.


  • Share great content
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Since Instagram is all about the visuals, you must work around that and create your own brand identity based on the type of content you let out. For example, a clothing line would showcase its outfits, and a restaurant will most likely post what’s on the menu and the ambiance.

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  • Write captivating captions

Your captions are just as important as the posts you upload to your business page. Many businesses get it wrong as they post their pictures or videos without a single caption. Be sure to include attractive, witty captions and hashtags that help you optimize your business.


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