Cadbury partners Nigerian Idol to promote local talents

Cadbury partners Nigerian Idol to promote local talents

Cadbury Nigeria Plc says it has joined the eighth season of talent show — Nigerian Idol as the official sponsor.

In a statement, the firm disclosed that the announcement was made at a media conference held in Lagos by MultiChoice Nigeria.

The Executive Head of Content and West African Channels at MultiChoice Nigeria, Busola Tejumola, said Nigerian Idol continued to offer a unique platform for artistes to showcase their talent to a growing national and continental audience.

Read:  Kizz Daniel’s ‘Buga’ video garners over 3m views in 48 hours

The Category Lead (Gum and Candy) at Cadbury West Africa, Morolake Emokpaire, described the brand’s support of the music and entertainment industry as a function of TomTom’s enthusiasm for empowering young talented artistes.

She said, “We are excited to be partnering with MultiChoice Nigeria to sponsor Nigerian Idol and build momentum with our investment in Nigeria’s music talent. We are proud to be associated with such an iconic talent show and look forward to the upcoming season’s activities.”

TomTom’s sponsorship of the show was in line with its social mission to discover, nurture and showcase young creatives. Brand Manager (Gum and Candy), Cadbury West Africa, Joan Odafe, noted in her remarks.

Read:  Wizkid’s ‘MIL’ Surpasses 1 Billion Streams, Becomes 1st And Fastest Afrobeat Album To Breakthrough.

She said: “As part of our commitment to support young, aspiring talents, we will work with the first runner-up to further hone their music abilities. Through the programme, our team and partners will guide the individual through a boot camp, as we provide the relevant promotional media benefits to support the growth of their music career.”

Read:  Nigerian Superstar, Davido Make AP’s Top Songs Of The Decade

According to the statement, the show will premiere on April 23, with live performances starting on May 28.


Related posts

Paramount and MTV Base advocate institutional partnerships to sustain the growth of Afrobeats.


Davido’s ”FALL” music video hits 200 million views on Youtube


Wizkid, Beyonce make ‘Brown Skin Girls’ video.


Burna Boy’s ‘Love, Damini’ Becomes the Highest Charting Nigerian Album In History.


Mo Abudu, 50 Cent to collaborate on new African drama


Burna Boy wins ‘Best African Act’ at the “MTV EMAS” 2022.


Leave a Comment