Finance

Dangote, MTN, Globacom lead at 2022 ‘Top 50 Brands Nigeria’

Dangote, MTN, Globacom

Dangote Industries has emerged the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.


Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.
The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

Read:  Naira hits 620/$ at parallel market as FX demand surges


In a statement after the public presentation, the rating firm said, “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Read:  FirstBank, CDC/BII to support women, SMEs with $100m credit facility

“Brands today have become a necessary part of our everyday’s life, from waking moment to going to bed, even the choice of bedding. This is so much more in the light of emergence of concepts of consumer awareness, differentiation, purchase justification and the new world economy, the brand is playing a quintessential role.”


In his address to the owners and promoters of the top brands, TOP 50 Brands Nigeria CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower.”

Read:  MTN Nigeria issues N110b first telecom bond

Thenation

Related posts

Stock Market down N550.62bn on profit-taking in Dangote cement, 30 others

NigGal

Devaluation: ‘We stand by our story’, daily trust replies CBN

NigGal

TECNO launches HiOS 8.0 with biggest design change in history

NigGal

CBN mints N3b eNaira notes for 33 banks

NigGal

Access Bank emerges best performing stock

NigGal

Banks, others contribute N2.3trn to economy

NigGal

Leave a Comment