Event, Arts and Entertainment

Family Feud premieres in Nigeria, as MTN, Ultima, host celebrities, media.

MTN Nigeria and Nigeria’s foremost production company, Ultima Studios, held a grand industry event to mark the premiere of the globally acclaimed game show, ‘Family Feud’. The event had in attendance guests across various media platforms as well as A-list celebrities like Tee-Y Mix and Sharon Ooja who all dazzled the red carpet in stunning attires.

The premiere, which was held on October 3, 2022, at the Ultima Studios in Lekki featured exciting games from which guests won cash prizes. To thrill guests of what is to come to television screens across the country from October 7, there was a mock Family Feud episode featuring two families and hosted by the TV show host, Bisola Aiyeola. Guests were left enthralled in their seats as they watched the families battle for the ultimate prize.

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Speaking at the event, Ag. Chief Digital Officer, MTN Nigeria, Aisha Umar Mumuni, said, “MTN Nigeria is committed to creating various outlets for the growth and development of Nigerians and that includes entertainment. We prioritise the need to provide families with entertaining content that is wholesome. Family Feud Nigeria does just that, it brings forward the authenticity of Nigerians, starting with the wonderful host, Bisola. We are excited to see Nigerian families win on the show and the various digital games, it is all very thrilling.”

Also, during an interview with reporters at the event she said,”Family Feud has run for 46 years, so it is already a fairly successful format and we are hopeful that we will see the sort of success that we have seen across the world here in Nigeria”.

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From left: Music Producer, Temitayo Ibitoye (Tee-Y Mix); Acting Chief Digital Officer, MTN Nigeria, Aisha Umar Mumuni; Host, Family Feud Nigeria, Bisola Aiyeola; Chief Executive Officer, Ultima Studios, Femi Ayeni, and Corporate Digital Brand Manager, Flour Mills of Nigeria, Omoefe Ohworakpo at the Family Feud Premier Event at Ultima Studios, Lagos, on Monday, October 3, 2022.

Adding that MTN is always trying to promote wholesome values, she said that family is very important at the telecoms company, “it is the fundamental unit of the society, so we are happy to be associated with this.”

CEO, Ultima Studios, Femi Ayeni, who is also the executive producer if the programme, said during an interview at the event that the object is to always trying and give especially the young Nigerians some hope.

“How can we entertain, educate, inform and reward Nigerians? That is what Ultima does. One of our core values is changing lives daily and we try to change lives throught entertainment.” 

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Family Feud Nigeria will air on DSTV & GoTV’s Africa Magic Family and Africa Magic Urban – starting October 7, 2022. The broadcast will be extended in 2023 to several terrestrial TV channels, with the NTA Network leading the pack.

MTN subscribers have the opportunity to win cash prizes every day by participating in humorous trivia competitions. MTN customers can send DFF or WFF to 205 to participate, texting their answers to the Family Feud style survey questions to win cash every weekday – Monday to Friday.  Over 200 subscribers with the highest points will be rewarded with N10,000 every month.

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