FeaturedPress Releases

Freshworks Announces Expansion Plans in Africa with Strategic Focus and Committed Investments in Nigeria

Freshworks is paving way for the future of IT service management in Africa to keep pace with growing customer and market demands

ABUJA, Nigeria, May 23, 2018/ — Freshworks Inc (www.Freshworks.com)., a leading provider of cloud-based business software, recently announced its expansion into the African market. Freshworks plans to substantially increase its commitment with specific investments in marketing, sales and partner resources to better serve its customers in the region.

“Africa is a very strategic market for Freshworks, said Arihant Jain, Director for Middle East & Africa, Freshworks. “The opening of Africa is an important milestone for us, as it demonstrates our expanding commitment to the region and strengthens our position as a leading software provider. The combination of our industry-leading solutions along with a growing customer base in the region will augment our local operations. Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.”

Read:  Ikeja Electric launches WhatsApp Chatbot to optimise service delivery, complaints resolution

IDC (https://goo.gl/oGYYrv) predicts the overall African IT spending to reach $33.4 billion in 2018, with nearly $1.9 billion of that spend coming from Nigeria (https://goo.gl/7rzhWv) alone. The year 2017 saw Freshworks building their African foundation with the company’s flagship ‘Partner Program’ receiving immense interest from regional resellers and adding Beaupun and GoTech to their partner ecosystem.

Today, with a diverse network of partners, the experience of serving leading businesses and their IT executives and the recent accreditation of the ‘2018 Gartner Peer Insights Customers’ Choice for IT Service Management Tools’ (https://goo.gl/PJmsMq), Freshworks is paving way for the future of IT service management in Africa to keep pace with growing customer and market demands.

With a mission to reimagine and transform IT experiences, Freshworks, along with select c-level executives and IT leaders, would be discussing the‘Consumerization of IT: From a Service to an Experience’ (https://goo.gl/iPQ9rH) at an exclusive invite-only Breakfast & Networking event organized on 31st May at the Radisson Blu Anchorage Hotel, Lagos. With the company’s strategic focus on the African market, this event is a step forward in building Freshworks’ credentials as a front-runner in the experience era.

Read:  OYOMESI Hackathon

Distributed by APO Group on behalf of Freshworks.

 

Media Contact
Sanjay Kumar – Product Marketing Manager, Middle East & Africa, Freshworks
[email protected]

About Freshworks
Freshworks Inc. (www.Freshworks.com) is the parent company behind the suite of products, which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia, and Germany. The company’s cloud-based suite of SaaS products is widely used by over 150,000 customers around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

Related posts

Media Personality, Ayo Mairo-Ese and ex-BBNaija housemate, Omololu Shomuyiwa to unveil The Future Awards Africa 2018 nominees

NigGal

LSETF engages industry leaders for Employability Support Project

NigGal

Nigeria Joins International Consultative Cashew Council

NigGal

Zenith Bank Next Gen Masters: Musa Mohammed and OmolayoBamidele Emerge Champions

NigGal

Facebook Launches Africa’s First SME Council in Nigeria

NigGal

Union Bank supports creative arts, takes Love & Recession to the stage

NigGal

Leave a Comment