Heineken Lagos Fashion and Design Week 2017 kicked off on Wednesday, October 25, with various collections presented by Style Temple, Kinabuti, Amede, Nkwo/Studio 189, Ejiro Amos Tafiri designs, Morafa FF, 8th Wanda, JZO, Omilua/Titi Belo, Ugo Monye, Eki Orleans, Johnson Johnson and others.
Themed ‘Africa: Shaping Fashion’s Future’, the 7th edition of the highly anticipated runway show returned with lots of innovative African designs and techniques.
The Fashion Week features a four-day lineup at the Eko Atlantic, Victoria Island, Lagos. It continues on Thursday, October 26 and will culminate in the showcase of the inaugural Heineken African-Inspired Fashion Collection on Saturday 28 October, 2017.
See first photos attached.
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Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.