How Nigeria beats other countries to become highest in mobile web traffic globally

Despite poor broadband penetration with 40.88 percent as at December 2021 according to the Nigerian Communications Commission, NCC, Nigeria in a recent report was rated to have the highest number of mobile web traffic globally.

With a total number of 78, 041, 883 subscribers, a report by an online publication, StockApps, revealed that the country pulled 82.63 percent of 54.86 percent of global mobile web traffic that it examined in December 2021.

The report stated that developing countries like Nigeria and India are currently the front leaders in the mobile internet revolution as India also came second with 73.8 percent.

The report has it that this is coming at a time when smartphones have become the norm worldwide, replacing desktops/laptops as the preferred mode of accessing the internet.

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Editor of the publication, Vyom Chaudhary, said: “The disparity between different nations is down to multiple reasons. One of the major factors is the availability of cheap mobile internet in various developing economies. Furthermore, the relatively easier access to mobile phones over computers allows the former to become the preferred mode for internet users in developing economies.

“Over the last decade, the share of web traffic on mobile phones has consistently increased. According to the data available on StatCounter.com, in 2011, mobile phones accounted for only 4 percent-8 percent of the total web traffic. In December 2021, this figure increased to 54.86 percent.

“Even though the future of the internet is headed in one direction, the internet habits of users all over the world are wildly different. Developing countries like Nigeria and India are currently the front leaders in the mobile internet revolution. A massive 82.63 percent of the internet was browsed on mobile phones in Nigeria. In India, the share of mobile web traffic was at 73.8 percent. Together, these two countries account for more than 20 percent of the global population.

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“Turkey occupies the third spot with 68.52 percent. The status of Turkey as a developed nation has become debatable of late, but regardless, it’s the first European nation on the list. Singapore, China, and the United Arab Emirates occupy the following spots, and all of these countries have more than 60 percent of their web traffic coming through mobile phones.

The worldwide average is 54.86 percent.

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It’s interesting to note that most developed economies have mobile web traffic in the 40 percent-50 percent range. The Republic of Ireland has the highest share of mobile web traffic among Western European nations at 59.39 percent. It is followed by Spain (51.46 percent), Italy (49.54 percent), France (48.91 percent), and Sweden (47.99 percent).

European financial powers UK (47.20 percent) and Germany (43.81 percent) have less mobile web traffic than the United States (48.77 percent).

Developed economies like the Netherlands, Belgium, and Canada show the slightest preference for the mobile web. Meanwhile, Russia features at the bottom with only 36.18 percent of its web traffic facilitated by mobiles.

Source: vanguardngr

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