Entrepreneurship

Konga founder Sim Shagaya raises $3.1m for new venture

Sim Shagaya, Nigerian founder of e-commerce platform Konga, is back with a new startup — uLesson — that has raised a $3.1 million seed round led by TLcom Capital.

The venture is integrating mobile platforms, SD cards, culture-specific curriculum and a network of tutors to bridge educational gaps for secondary school students in Nigeria and broader Africa.

Founded in 2019 by Shagaya — who also founded ad venture E-Motion — uLesson is headquartered in Lagos with a production studio in Jos.

The Ulesson startup has been in development phase and plans to go to market in February 2020 in Nigeria, Ghana, Sierra Leone, and Gambia — Shagaya told TechCrunch on a call.

“We’re targeting Anglophone West Africa…for a market of effectively 300 million people,” he said.

On product demand, Shagaya notes the priority placed on education across West African households vs. structural deficiencies — such as student teacher ratios as high as 70:1 in countries such as Nigeria.

Read:  Lagos empowers, trains 800 rice farmers

“We have this massive gap…We’re adding more babies in this country nominally than all of Western Europe…Even if the [Nigerian] government was super efficient, it couldn’t catch up with the educational needs of the young people that are coming up,” Shagaya said.

To address this, uLesson will offer an app-based home education kit for students with an up-front yearly subscription price of around $70 and the option to pay as you go. The startup’s product pack will contain a dongle, SD card, and a set of headphones to connect to Android devices.

Curriculum on the uLesson program will include practice tests and tailored content around math, physics, chemistry, and biology. The venture has already created 3000 animated videos for core subjects, according to Shagaya.

Read:  Nigerian start-ups lead Africa, raise $237m

To leverage high android mobile penetration in Africa — and minimize data-streaming costs — uLesson content and performance assessment will come via a combination of streaming and SD cards.

Parents and students can connect online temporarily to update the app and sync curriculum and results, while operating off-line for the bulk of lessons.

Shagaya likened the use of SD cards to the old Netflix model of sending and returning DVD’s by mail, prior to faster and more affordable internet service in the U.S.

The uLesson program will also package a human component. The startup plans to deploy a network of counsellors in major distribution areas to instruct on how to use app and follow lesson plans.

Read:  Promasidor imports Jersey cows to boost local milk production.

uLesson is to be a supplement to secondary school education and a more affordable and effective alternative to private tutors, explained Shagaya.

After taking uLesson to market in Africa’s most populous nation — Nigeria — and other countries in the region, Shagaya and team plan to adapt the product for a future East Africa launch.

In both Nigeria and Kenya uLesson will face competition from existing ventures. Edtech in Africa doesn’t have as many companies (or as much VC funding) as leading startup sectors fintech and e-commerce, but there are a number of players.

Related posts

Heritage Bank, Next Titan to sustain entrepreneur support with N15m.

NigGal

Nigeria’s Helium Health raises $30m Series B funding to expand fintech offering.

NigGal

Hyundai’s move to set up car plant in Nigeria excites Buhari.

NigGal

IFC, Union Bank Partner to Boost Access to Trade Finance in Nigeria.

NigGal

Tech entrepreneur, Favour Ori breaks record in Rwanda.

NigGal

Top 26 Young Entrepreneurs in Africa Selected for New Three-Year Anzisha Prize Fellowships.

NigGal

Leave a Comment