Press Releases

Legend, Star Radler rebrand, unveil BBNaija’s Erica as Brand Ambassador.

Erica Nlewedim, model and actress and Ex-Big Brother Naija Lockdown season is the new face of Legend Extra Stout and Star Radler.

“I am delighted to represent these two exciting brands. They embody the youthful exuberance, unrestricted freedom of expression, among other qualities that make them a perfect fit for me and my audience.

Brandspurng Erica unveiled as Legend Extra Stout and Star Radler Brand Ambassador (Photos)

“This partnership will no doubt be a success, and I cannot wait to be part of the execution of some of the activities we have planned,” said Erica at a relaunch event held recently in Ikoyi, Lagos.

Read:  Sterling Bank partners iCreate Africa

Her appointment is coming on the heels of the relaunching of these two fast-selling products from Nigerian Breweries Plc.

“As evidenced in the past, Nigerian Brewery is a champion of constant innovation in a bid to ensure the optimum satisfaction of our consumers and to make our brands refreshing and exciting. After a brief period of silence for both brands, we felt it was time to refresh them and re-introduce them to our loyal consumers,” remarked Portfolio Manager, National Premium Lager, Nigerian Breweries, Sarah Agha.

Read:  Lagos discharges seven more Coronavirus patients

Star Radler which originally had a blue, silver, yellow and gold wrap when it was introduced in 2014, now comes with a new yellow and blue wrap. The brand also comes with a new variant labelled ‘Red Fruit’, signalling the brand’s affinity for diverse offerings. Red Fruit is a cocktail of berries (red fruits) and the classic Lager, packaged with the remodelled bottle design and a touch of red replacing the silver colour for the ‘Citrus’ variant.

Brandspurng Erica unveiled as Legend Extra Stout and Star Radler Brand Ambassador (Photos)

Legend Extra Stout on the other hand swaps the old metallic label for a more modern design, featuring the signature Legend torch and a generous complement of the colour, black.

Read:  Sterling Bank pioneers work-study for secondary school leavers, offers a 65% scholarship

The relaunch is in line with the company’s penchant for innovation in a bid to ensure optimum consumer satisfaction and to increase demand at wholesale, retail, and distributor level.

Related posts

Olu Jacobs, Joke Silva, Ego Boyo, Others step out for the opening show of Lights Camera Africa!!! Film Festival 2017


Smile sees value in Skyroam Simo partnership to improve mobile data services


AFREXIMBANK Sponsors African Freestyle Football Contest Organised by Feet ‘N’ Tricks


PMAN, AGN Collaborates for Joint Entertainment Conference/Investment Summit in Abuja


Xmas Party: Cultivate Good Character Ambode’s Wife Tells Children


Real Estate Outlook 2017


Leave a Comment