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LFDW, powered by Heineken: Photos from Kelechi Amadi-Obi on Day 3!

The Heineken Lagos Fashion and Design Week 2017 returned today Friday, October 27, 2017 as designers such as Mai Atafo, Lisa Folawiyo, Tokyo James, Orange Culture, Andrea Iyamah and others ruled the runaway show with innovative African designs.

For guests at the event, the complete cultural experience was highlighted by the legendary photographer, Kelechi Amadi-Obi who exhibited pictures that are depictions of true contemporary African elegance, representing the place of culture and self-expression in shaping the future of fashion.

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Themed ‘Africa: Shaping Fashion’s Future’, the 7th edition of the runway show is filled with lots of new African designs, materials and techniques.

The event reaches its zenith tomorrow at Eko Atlantic, Lagos with the Heineken ‘Live Your Music’ party, which comes up after the Fashion show.

See the fantastic photos below from Kelechi Amadi-Obi.



About Heineken®

The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.

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Enjoy Heineken Responsibly

Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.

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HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.

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