LG Wins Most Trusted Home Appliance Brand

LG wins most trusted home appliance brand

LG Electronics has emerged the winner of the Most Trusted Home Appliance Brand 2022.

The brand clinched the award during the Brandhealth Awards Ceremony in Lagos, recently. The theme of the event was: ‘Building Trusted Brands in Trust Deficit Society.’

According to the managing director of Brandhealth Limited, organisers of the MTB Awards, Mr. Emman Udowoima, the Most Trusted Brands awards is an initiative towards mobilizing the Nigerian consumers to demand for accountability from individuals and organisations offering them goods and services.

Read:  Visa opens first innovation studio in Africa to advance future payment Solutions

“The Most Trusted Brands report and awards seek to find out through scientific research what consumers think about their brands, their preferred brands across product categories and offer them a form of incentive by rewarding brands that have met consumer expectations”, said Mr. Udowoima.

Read:  N1.3trn NPLs, recovery hurdles hurt banks’ operations

Marketing manager of LG Electronics, Mr Paul Mba,  said that the award reflected the brand’s acceptance by consumers in Nigeria. “Consumers expect the best; that is why we continuously innovate quality products that will ‘add comfort to life’ across the country. The acceptance of a brand is a determinant of the innovative ideas and promises delivered to its consumers, if people fall out of love for your brand, then you are totally out of the brand. To stay constantly in love, you need to be innovative and among the most trusted brands,” he said.

He further affirmed that the LG brand has a wide range of high-quality products which varies and suited for every individual and families, among which is the new InstaView Refrigerator.

Read:  Dollar may hit N700 this week as FX scarcity lingers


Related posts

FCMB Premium Banking: Growing Wealth and Ensuring Financial Well-Being


Naira achieves convergence as official, parallel rates close at N756


Custodian Investment’s turnover rises by 14% to N85.5b


African Development Bank Group, MTN sign $500,000 grant agreement to study women’s access to financial services.


Enthusiasm Trails eNaira as Nigerians Download 200,000 Wallets in 24 Hours.


Access, First Bank others begin PTA/BTA disbursement with dollar cards


Leave a Comment