Innovations

MTN buys 144 plots of digital land, becoming first African company to enter the Metaverse.

MTN Group, the parent company of MTN Nigeria, has acquired a virtual land in Africarare, a metaverse as it looks to create a new market for music and game lovers.

The mobile telecoms giant disclosed this in a statement on Monday.

MTN now owns 144 plots of virtual land measured at 12x12m.

Read:  FCMB, Zenith, others increase NGX turnover by N23.8 billion.

The statement read: “This investment demonstrates MTN’s commitment to supporting African innovation.”

MTN Group Executive, Marketing, Bernice Samuels, who spoke on the development, said: “Through its presence in the metaverse, MTN intends to increase its customer attractiveness through a series of experiences merged with consumer passion points, like gaming and music,”

“This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences and engagement. We have always been at the forefront of technological and digital changes and we remain alive to the exciting opportunities the metaverse presents for us and our customers.’’

Read:  Lagos supports 23 innovators, tech firms with N100m grant

Africarare is a 3D virtual reality experience launched in October 2021.

The platform uses a Non-fungible token, UBU and will be open for public land sales later this year.

Source: ripplesnigeria

Related posts

FirstBank partners NIBSS to drive digital payment convenience with Nigeria Quick Response (NQR).

NigGal

Two Nigerian Undergraduates design Smart Wristband that prevents you from touching your face

NigGal

Scientists in Nigeria and US have developed a $1 test for Ebola and Lassa virus

NigGal

NIMR launches Nigeria’s first locally produced COVID-19 extraction test kits

NigGal

Union Bank announces Search for the next Robotics Legend

NigGal

Meet pioneers, innovators and advocates recognised at Nigeria@60 ICT Hall of Fame awards

NigGal

Leave a Comment