New CEO resumes duty at Nigerian Breweries

Nigerian Breweries appoints new sales director

Nigerian Breweries Plc has confirmed the resumption of duty of its new managing director and chief executive officer, Hans Essaadi.

According to a statement signed by Corporate Affairs Director, Sade Morgan, Essaadi who was appointed CEO designate in May replaces Jordi Borrut Bel, who now assumes the position of Managing Director and Chief Executive Officer, Heineken South Africa.

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The statement added that in his new role as MD, Nigerian Breweries Plc, Hans was expected to bring his rich and robust experience to bear on the company to unlock fresh opportunities, sustain and improve the category leadership position of the company in the Nigeria market and deliver improved value for its shareholders.

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Until his appointment, Essaadi was the Managing Director, AlHaram Beverages, the Heineken operating company in Egypt. He began his working career in the Heineken Group as a sales representative in 1991, rising through the ranks and assuming senior roles within the group in different units such as sales, export and marketing.

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An industry veteran with 30 years of experience, Hans commenced his international career with Heineken Puerto Rico as the country manager and thereafter moved to Austria as General Manager, Brau Union International. He then served as the Managing Director, Heineken Malaysia Berhad, from 2013 to 2018 before his last role in Egypt.


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