Finance

Nigerian restaurant expands to East Africa

Eat’N’Go limited, the quick service restaurant operator in Nigeria and master franchisee for world-class food brands – Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt, said it has expanded into East African market.

It said this came after the successful acquisition of the franchisee which operated Cold Stone Creamery and Domino’s Pizza in Kenya.

The firm said in a statement titled ‘Eat’N’Go’ Limited expands to East Africa with the acquisition of Domino’s Pizza and Coldstone franchise in Kenya’.

It stated that, “This acquisition will see Eat’N’Go Limited become the largest Domino’s pizza and Cold Stone Creamery Master Franchisee in Africa with operations in Nigeria and Kenya.

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“Since its entrant to Nigeria in 2012, the leading quick service restaurant company has grown exponentially and continuously nurtured the drive to extend its footprint across the African market.

“This acquisition provides them their first foreign market expansion, making them a Pan African company with a total number of 147 outlets across Africa and a projection to reach 180 stores by end of 2021.”

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The milestone achievement and development would better position the company in its contribution to Nigeria and Africa’s economy, it stated.

The Group Chief Executive Officer and Managing Director, Eat’N’Go Limited, Patrick McMichael, said that expanding into East Africa represented an exciting time in the growth of the organisation and also a strategic investment for the firm and its stakeholders.

He said, “Over the years, we have fostered the mission to not just bring the best QSR brands to Africa, but to directly impact on Africa’s economy and we are glad we are finally on the way to making this happen.

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“Studying the growth of the Kenyan market in the last couple of years, we are convinced that now is the time to extend our footprint into the country.”

Currently home to over 3000 staff members across Africa, the company said it was committed to continuously providing job and business opportunities across the continent.

Punch

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