The nationwide search and call for entry for the 2019 edition of the Indomie Independence Day Award (IIDA) of Dufil Prima Foods has finally come to an end.
Over 500 inspiring and heroic stories have been gathered from different states and locations across the six geo-political zones of Nigeria.rubi
IIDA is a national award event which identifies, celebrates and rewards the exemplary accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear. The award also encourages excellence and diligence in children.
A breakdown of the stories gathered revealed that majority of the stories came from the field search exercise with 403 entries. The South-West geo-political zone had 99 entries, followed by the North-West (85 stories), South-East (77 stories), South-South (74 stories), North central (68 stories) while the online and social media platforms matched with 102 entries, totalling 505 inspiring stories.
Speaking on the concluded nationwide search exercise and call-for-entry, Mr Tope Ashiwaju, the Group Public Relations and Events Manager, Dufil Prima Foods, stated that the progress report which the brand has received from the search team, right from the commencement of the search which kicked-off about three months ago, has once again proven that children across this great nation exhibit several outstanding acts on a daily basis which should be rewarded.
“I can guarantee everyone that from the entries we got this year, we came across several stirring, inspiring and altruistic acts exhibited by these children. As a company, our duty through the IIDA is not only to search out these kids, but also to appreciate their effort and reward them for their ingenuity”, Ashiwaju said.
Appreciating the search agencies – Mark Analytics & Research Services Limited and BanahGrace Research Agency, and also the project management agency – BD Consult for a job well done, the Brand Manager, Indomie, Mr Nikhil Das expressed delight at the heroic kids that have once again been discovered.
Ashiwaju stated that, “This year’s edition of the IIDA which is the 12th in a roll, promises to be the best so far, as the quality of entries received no doubt shows that Dufil Prima Foods was on to something when it kicked-off the IIDA 12 years ago.”
Emphasising the importance of the search exercise, Das said “The main objective of the search is to collect true and reliable experiences across different locations about children who at one time or the other have performed selfless acts of bravery, combing thoroughly for cited events in order to get deserving children for the award. The search process also includes authentication of identified stories through a thorough verification of witnesses, neighbours, teachers and all primary parties associated with the acts.’’