ArtsNigeria Guide

Patoranking joins Adesope Olajide to discuss Afrobeats in UK Parliament.

Patoranking recently joined UK-based broadcaster, Olajide Adesope, to appeal to the United Kingdom government to collaborate with its Nigerian counterpart and multilateral organisations to provide funding support for both the established and up and coming creatives in Nigeria.

Adesope made the plea recently at the UK parliament when he met select members of the parliament on foreign affairs alongside Patoranking to discuss the impact of Afrobeats on the Nigerian economy, the challenges, barriers and what the British Government could do to help out alongside Patoranking who also appeared at the parliament.

“We are looking at funding for a lot of the creatives in Nigeria that are creating music; we are looking at partners in international funding organisations that invest in the creative industry,” Adesope said.

Adesope, whose passion has grown beyond the African soil also called for the need to give Afrobeats more boost relevance and prestige as one of the creative talents that have become a reference point when pan Africa music and entertainment flavor is brought to the global stage.

Read:  IATF Raises Nigeria’s Hope on African Trade, Close with Business Deals Worth $36bn.

“The lack of structure and protection for intellectual property is another huge barrier Afrobeats musicians in Nigerian currently face, he said, noting that live performance has been a channel that has helped them make a living from their hard work, but a lot of hoops and red tapes have not allowed them the to maximise the vibrant African diaspora community in the United Kingdom.

“If the UK government can also take the time to just look into the red tapes and hoops to make it a lot more accessible for a wide range of creatives from Nigeria, that would be very helpful”, he pleaded.

Adesope explained thus: “We need information and education as I mentioned earlier. I was part of the team that went to Nigeria with support from the UKTI to teach some of the Nigerian musicians how to maximise their income out of their creatives and also the partners and the international organisations they can register with to protect their rights worldwide.

“So, education and information would also be very important with that. I mentioned earlier that the live industry is a massive part of promoting music around the world. The Nigerian creatives have been successful in getting out on the social media and promoting their music digitally but, we know, to sustain and grow bigger, artists have to come into countries like the United Kingdom where there is a vibrant African diaspora community to come and perform to them live.

“It would be helpful for the Foreign Office in the UK to engage the Foreign Office in Nigeria. The time you’ve taken out to speak to us about Afrobeats, music and all, is hugely appreciated and we’d appreciate it even more if you could engage the Foreign Office in Nigeria to take their time out and look at this genre that’s now become a revelation around the world.

Read:  Burna Boy, Wizkid make GQ Magazine’s ”Best Albums of 2020” list.

To this, Patoranking agrees: “We’d want the government to come in with information and learning, create policies, invest in arts. If the UK government could create funding for other issues in Nigeria, I think it would be very nice if they could create funding for arts which is one of the biggest exports now.”

Read:  Applications open for $50k global She Loves Tech competition

Explaining how well Afrobeats could contribute to the Nigerian economy, Adesope explained that PwC in 2015 said the Nigerian music industry digital downloads sales was about $53 million. It has spiked to $73 million this year, he said, noting that the surge is projected to continue.

“If the British music industry is adding about £5 billion to the British economy, look at what Afrobeats can do to the Nigerian economy. So, we’d like the British government to engage their partners in Nigeria to signpost them to have a closer look at this fast-rising genre that’s becoming a global export and what the benefit could be to the Nigerian economy, to job creation to the young people, to invest in the younger people and to support the creative industry to ensure it gives back to the country.”

Source: thenationonlineng

Related posts

MUSON begins Festival of Arts tomorrow

NigGal

Akinwumi Adesina

NigGal

Chimamanda Ngozi Adichie, Chinua Achebe, Yaa Gyasi named in BBC’s List of “100 Novels That Shaped Our World”

NigGal

Triumphant return for ART X Lagos.

NigGal

Tiwa Savage features on Vogue’s YouTube

NigGal

Chimamanda only woman to make top 10 in 100 most influential Africans list.

NigGal

Leave a Comment