Simi, LAX, Mayorkun, Humblesmith, Mr. Real and other artistes yesterday joined Mavin superstar, Reekado Banks to perform at the grand finale of the Closeup Cool Breeze #CoolLikeThatLagos campus party. The event took place at the University of Lagos Sports Complex.
The event was the Lagos edition for the #CoolLikeThat campus parties and music challenge which ran through major universities across Nigeria including University of Port Harcourt, University of Nigeria Enugu Campus and Benin City. Winners from the #CoolLikeThat music challenge got a unique opportunity to perform on stage with Reekado Banks.
“Closeup believes in giving young talents across Nigeria the opportunity to be themselves, follow their dreams and break barriers. It gives you confidence to act on your desires – to be the next big music superstar, rap artiste, or entrepreneur,” said Tolu Salu, Category Manager, Oral Care, Unilever Nigeria Plc. “This is why we organized the #CoolLikeThat campus parties across different cities to give an opportunity to young people to showcase their music talent to the world.”
Michael Jubril, the #CoolLikeThatLagos music challenge winner, expressed his delight at the opportunity to leverage on the event to reach out to audiences across Nigeria with his rap talent.
“I am so happy for what Closeup is doing. They have shown beyond doubt that they are the go-to brand when it comes to breaking barriers and reaching beyond set boundaries. Tonight I was able to perform on the same stage with Reekado Banks, and I cannot tell you how much this has gone to raise my confidence to do more,” Jubril said.
The new Closeup Cool Breeze toothpaste is specially formulated with antibacterial mouthwash formula, calcium fluoride and peppermint to address the major oral care issues – bad breath, tooth decay and weak tooth.
L-R Tolu Salu, Category Manager, Oral Care, Unilever Nigeria Plc.; Reekado Banks; Titilope Kola-Banjo, Brand Manager, Closeup, Unilever Nigeria Plc.; and George Umoh, Channel and Category Development Manager, Oral Care, Unilever Nigeria Plc. at the Closeup Cool Breeze #CoolLikeThat campus party finale which held on Wednesday February 7, 2018 at the University of Lagos Sports Complex, Lagos, Nigeria.
Closeup toothpaste, focuses on the youth, possibilities and on what matters to them – the confidence to get close. Closeup‘s winning gel formulation has anti – bacterial mouthwash that guarantees 12 hours fresh breath and micro shine crystals for strong white teeth. These combined benefits give users the confidence to get close.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Omo, Lux, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:
· Helping more than a billion people take action to improve their health and well-being by 2020.
· Halving the environmental impact of our products by 2030.
· Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
For more information about Unilever and its brands, please visit www.unilever.com