As part of efforts to promote healthy living and mark the 2020 World Heart Day, Three Crowns- the heart-friendly milk has partnered with K-dove Gym – a wellness recreational centre to provide free fitness and cholesterol level check.
The free cholesterol level check was conducted on consumers and visitors across General Hospitals in Alimosho and Ajeromi Local Government Areas of Lagos State.
Marked globally on Tuesday 29th of September, Three Crowns Milk was at the frontier of the World Heart Day festivity through a heart health awareness campaign amongst its online consumers.
Omolara Banjoko, marketing manager, Three Crowns said that activities to mark the 2020 World Heart Day are part of an international campaign aimed at creating awareness about heart disease and its prevention.
“As a brand that cares for the heart and knows the effect of high cholesterol levels on heart health, there is no better way to celebrate it than sponsoring free cholesterol check-ups for its consumers,” Banjoko said.
The activities to mark the day was held on October 3, 2020, and the activation began with morning fitness activities and cholesterol level check-up and it closed with refreshing milk-fruit smoothies and goodie bags for all participants.
Consumers across the different locations showed excitement and gratitude to the brand as some confirmed it was their first time of checking their cholesterol levels.
Three Crowns, a leading dairy brand from the stable of FrieslandCampina WAMCO advocates milk as being an essential nutrient for every individual. Endorsed by the Nigerian Heart Foundation, the low-cholesterol milk brand has for over three decades, nourished mothers and their families with essential vitamins and minerals that support their wellbeing.