Prizes & Awards

TomTom rewards Hayzee with N1million after winning MTV Base Cypher.

The 13th season of Nigeria’s top hip-hop competition show, MTV Base Cypher has come to a close, and mentor, Reminisce has crowned a winner: Hayzee. Sponsored by candy brand TomTom, Hayzee earned himself a cool cash prize of N1million after fending off stiff competition from 31 other rappers spanning Nigeria’s six geo-political zones.

The season finale was one for the books as the final eight contestants—Flexbizzle, Hayzee, Kingrexxie, Fozter, Baron Jay, Emortal, Apex, Diyo Matalo, and Spydermanne displayed their lyrical prowess with record-worthy deliveries. After an applause-worthy performance, Fozter emerged 2nd runner up while Baron Jay took the well-deserved position of first runner up.

Cadbury’s Category Lead (Gum and Candy) in West Africa, Morolake Emokpaire, acknowledged that “The quality of the performances we saw from the contestants and the reception of the public to the unique challenges executed through the season highlights the essence of our “Breathe for it” campaign, which is to inspire, focus and build clarity in the pursuit of excellence through their various touch points. In like manner with the MTV Base Cypher, we will continue to seek out innovative avenues to connect with various expressions of individual talents.

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When asked “Why Hayzee?” mentor, Reminisce said, “Hayzee’s lyrics, technical ability, and everything else was a consistent 80, 85, 90. He topped the chart on all levels. It was truly a well-deserved win”.

“I want to say a big thank you to MTV Base and TomTom for this big opportunity to not only learn, but also showcase my talents to the world,” commented Hayzee on his competition experience. “I also recognise the effort of Reminisce, Tobi Shang, DJ Embassy, Rooboy and all who made my efforts shine through. To all the finalists, congratulations to us, we are all winners,” he remarked.

Bada Akintunde-Johnson, Country Manager at Paramount Africa, noted that, “With the argument building around Nigeria’s dying HipHop culture, platforms like the MTV Base Cypher offer a unique opportunity to identify young budding talent, battle test them and showcase their potential to the world. We hope the contestants in this ‘Freshman Class’ take their experience to heart and use this as a stepping stone to be excellent artistes in the years to come.”

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A short form content series that caters to the rap culture and gives performers an opportunity to share their truth, this season of MTV Base Cypher was more competitive as the financial backing provided by Nigeria’s number one candy brand, TomTom forced rappers to be at the top of their game every single week.

To watch reruns of the episode, check out MTV Base Africa on YouTube. You can also follow @mtvbasewest across all social media platforms for more exciting scoops from the show and join the conversation using the hashtags #TomTomxMTVBase and #MTVBaseCypher.

Photo Caption: L-R: Temitope Dania, Commercial Manager, Paramount Africa; MTV Base Cypher Season 13 winner, Hayzee, and Temilolu Fagbote, Brand Manager, TomTom at the cheque presentation ceremony held recently at the Cadbury Nigeria Plc. office in Ikeja.

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About TomTom

TomTom is a leading candy brand from Cadbury Nigeria Plc (a part of Mondelēz International). TomTom has identified Music as one of the key passion points of our TG. Hence, we continually look for contextual and exciting partnerships to help achieve our brand’s purpose, which is to “Inspire the young generation to Breathe for their Passion”.

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TomTom’s continuous journey into supporting rising music stars is one we are very excited about, and we are constantly looking out for ways to bring more fun and excitement to you. From the Breathe For It verse challenge to the Breathe for It Summit and now the Tom Tom X MTV Cypher, best believe there is more to come.

TomTom comes in bags of 40 units, and comes in 2 variants. The classic with the black and white stripes and the Freshlime leaving you “Cool with a Zing” features the same white stripes and offers a tasty blend of lime and menthol.

About MTV Base

MTV Base is the leading youth media brand inspired by music in nearly 180 countries and 450 million homes worldwide, connecting with over 350 million fans across all social media platforms. A unit of Paramount Global, MTV Base operations span across cable and mobile networks, live events like the MTV Africa Music Awards, reality shows, and music shows. For more information about MTV in Africa, visit http://www.mtvbase.com.

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