Verve, Africa’s leading payment technology and card brand has announced a partnership with global sportswear brand, PUMA, for the fifth edition of the annual VerveLife fitness event.
Inaugurated in 2017 with the aim of encouraging a healthy lifestyle among Verve cardholders and fitness enthusiasts in general, Verve Life has quickly grown to be regarded as West Africa’s biggest fitness platform, attracting thousands of fitness enthusiasts from Nigeria and beyond each year.
Highlights of the Verve Life fitness platform include exciting workout sessions and dance routines led by renowned fitness experts and dance instructors, fitness challenges and immersive masterclasses on nutrition, mental health, and other related topics, all in addition to a multi-city train of satellite fitness events pan-Nigeria, touching over seven cities this year. The collaboration with PUMA arose from both brands’ shared passion for fitness and is expected to numerous benefits for members of the VerveLife and PUMA communities including free PUMA merchandise, product discounts, access to exclusive events and brand equity consolidation, among other benefits.
Speaking on the collaboration with PUMA, Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, reiterated VerveLife’s focus on promoting fitness, healthy living, and wellness.
According to her “We are pleased to welcome PUMA on board as one of our partners for VerveLife 5.0. Last year, we successfully delivered an extraordinary event that left attendees demanding more. This year, we are set to up the ante, working with key partners like PUMA as we jointly advocate for a healthy lifestyle for Nigerians.”