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Business Opportunities in Digital Photography - By Daniel Ochefu
When digital photography was first introduced into the Nigerian market a few
years ago, it was seen as a thing of class as the price of printing photographs
digitally was higher relative to the more popular mode. But those in the
business say it is one of the most lucrative businesses today, as it has become
the rave of the moment and relatively easy to start. In the view of those who
are currently deploying the digital technology in photography, many people are
now embracing it.
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There are reports that producers of photography films abroad are currently
reducing their production capacities due to the drop in demand for such films
for photography purposes.
Digital photography is a technology in photography that uses computers and other
technology accessories to produce more quality pictures.
Experts say it does not need the use of negative films or dark rooms, as would
the analogue system. They say the only dark room is one’s laptop where he could
edit photographs.
One amazing phenomenon about the applications of digital pictures, according to
experts in the business is the quality and durability of the pictures. They say
a hard copy of a digital picture is a product of a process called ‘thermal dye
sublimation’ and this makes the pictures coated, thus, making them water-proof.
The normal colour laboratories from where pictures are usually printed have also
been observed to be gradually replacing their equipment with digital tools to
enable them deliver digital photographs. And this, photographers say, is an
indication that the demand for analogue pictures is on the decline.
According to them, digital pictures have been proved to have a life span of over
fifty-two years without alterations on the surface, whereas, analogue pictures
are usually affected by water and heat. They say photography could be taken to a
new level by the digital technologyas a person’s creativity is enhanced by the
application on offer
Experts say many people are increasingly embracing digital photography now
because it is quick, a feature they say, gives it an edge over the conservative
analogue photography.
Niyi Ibrahim, a Civil Engineering graduate from the Ladoke Akintola University,
Ogbomosho in Oyo State, is a photographer and the Technical Director, Water Page
Nigeria Limited, in Lagos. He says the opportunity for making handsome income
from digital photography still lies untapped.
He says, “There are lots of open doors to be self-reliant in digital
photography. The market is not saturated yet. I wanted to work in a big
multinational corporations like every Nigerian graduate naturally would, but I
looked inwards, took out time to learn the technology, and I have no regrets
today. Infact, when I started, I was gate-crashing for almost one year, in other
words, I would attend events in places as far as Abuja uninvited.”
Niyi now runs a training centre in digital photography and he says it takes only
a few days to learn the trade. He says with about N12, 000, a fresher would be
adequately equipped with the necessary skills to begin the business.
Continued on Page 2
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