10 Tips to Promote Your Business

10 Tips to Promote Your Business

In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business., but what’s the best way to promote your business? Fortunately, you have options. Learn more about how to promote your business with these digital marketing and social media tips.

1. Create listings on the major directories

Register your business with well known company like — it’s an online market place and yellow pages. It allows potential customers to find your company’s location and hours of operation easily.

You can also register on Google in which Customers can also post reviews of their business. By setting up a Google My Business, Opens overlay account, you can make your company more visible in online searches, extending your reach with a free form of advertising.

2. Use social media

Over time, social media has become less of a nice-to-have and more of a business necessity. These platforms allow you to actively inform, attract and engage with your followers. Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. Creating paid posts and other forms of social media ads will still require an investment, however. 

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3. Pay for advertising

If you’re looking to expand your reach more quickly, buying ad space can help. Some of the most popular paid advertising methods are:

  • Television and radio ads: This traditional form of advertising costs more money but has a wider reach than other methods. 
  • Promoted social media posts: You can pay to turn one of your business’s social media posts into an ad. This method allows you to choose a target audience, region and length of time you’d like to run the ad.
  • Pay-per-click ads: Using this model, you pay a fee anytime someone clicks on your ad. Search engines like Google offer this service in which your ad appears at the top of a results page for keywords you’ve selected.

4. Create engaging content

Content is the key to spreading brand awareness and connecting with your target audience. By creating engaging and informative content, whether through a blog, video tutorials or infographics, you can show your industry expertise and build trust with your audience.

5. Create press releases

Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.

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6. Get involved in an online community

One of the best ways to promote your business is to join an industry-specific online community. Focus on building connections with the members by actively contributing to conversations. You can build a reputation in your field by posting comments on relevant blogs and even offering to write guest posts. This will not only expand your network but can also help boost your and your business’s credibility.

7. Participate in local and community events

If you operate as a local business, attending events — virtually and in person — where your target audience will likely be is a great way to network. Meet fellow business owners and prospective customers while promoting your business up close and personal. 

8. Form partnerships

Partnering with non-competitive businesses that serve the same clientele can be a great way to promote your business in your local network. Once you have established a relationship, you can cross-promote each other’s services through your email lists and in-store flyers or coupons, or by engaging them through social media. Don’t be afraid to get creative to maximize the promotional value of the partnership.

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11. Host a workshop or webinar

Teaching can help you gain exposure and position yourself as an authority in your field. Consider hosting workshops and presentations online or in person, particularly if your business involves specialized skills or technical information. You’ll provide valuable knowledge for prospective customers, make contacts in your industry and get a chance to collect contact information from attendees.

10. Offer a discounted or free product/service

Introductory discounts and free trials draw new customers by offering incentives for their interest. You can also encourage referrals by offering customers deals that they can share. On the other hand, free samples and trials give prospective customers the chance to try your product or service without a financial commitment. This builds trust and allows your work to speak for itself. 

Invest in your dream and promote your business. Though each of these tips can be effective on its own, combining them can be even more powerful. Speak with a business banking expert to learn how a business banking account can help your business reach its full potential.

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