On Page SEO: Internal Link Structure
Internal linking structure can be defined as your internal navigation menu or where you are pointing links to within your site. There are some very common mistakes that are costing potential valuable benefit. The most common one I see is the “home” link.
How many sites do you have with a link that says “Home” and points back to your main page?
We are guilty ourselves of this to some extent, mainly because we have migrated for a portal format (hence home is not directory or vacancies or finances etc), and are already ranked high for the word.
In Mary's case, her site is about beads in Nigeria, every link that is normally “Home” should be “Beads in Nigeria Home”. The reason for this is every link you point to your main page is like giving yourself a vote for that keyword. It will help build your internal link popularity for that keyword. It will be explained in detail how important search engines takes link descriptions (It tells the search engine what the link is about).
The same goes for your internal pages. You should always use the primary keyword for that page in any links that are pointing to the page. It will help raise your rankings and in some circumstances quite significantly. Also another good tactic to help promote internal linking structure and build link value for your desired keywords is to link to other pages that are relevant in your context.
So for example if you are talking about Aquamarine Beads and you have another page about Turquoise Beads, Clamshell Beads, and Bead Making Training, you can link all the pages to each other. This is just an example but basically you can and should link to any page that is on topic (related).
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