On Page SEO: Heading (H1) Tags
H1 or Heading 1 Tags are another very important part of On-Page SEO and are almost as important as title tags. You are effectively telling the search engines that your page is about whatever your title is. For this reason it is important to place your primary and secondary keywords into your H1 Tags.
This comes out bold, and should be used as the heading for your page content. H1 tags look like:
<h1>Your Heading Here</h1>
Also H1 tags can be placed anywhere between the <body> and </body> tags of your page, so far as it fits into flow of text, and does not stick out like a sore thumb.
So for Mary's example we would use the following H1 tags.
<h1>Buy Aquamarine Beads in Nigeria</h1>
Or
<h1>Aquamarine Bead Making in Nigeria</h1>
It all depends how you want your heading to look. You can just use pure keywords in the header, but sometimes it looks nicer to add in a few filler words and it really doesn’t affect the results too much by doing so. You should only really use 1 set of H1 tags per page. Also as you would have noticed by using h1 tags your heading looks very big and ugly.
You can control the look and feel of h1 tags by either using inline font tags or using CSS tags. One really good source for learning the basics to CSS is http://wendypeck.com/css101.html. To get an idea of how your H1 tags can look go to: http://www.vitamins-herbs-nutrition.com. And see the heading just before the content, they are H1 tags.
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