As entrepreneurs, the best way to market any business online is to be found organically through a search at the top of Google’s search engine results pages (SERPs). It is free and offers near-limitless traffic to those who can master this highly-convoluted field of online search. But doing that has also become a monumental undertaking.
However, without waiting years and years to move up the rankings on Google’s SERPs, how can an entrepreneur get the proverbial word out? There are definitely some ways to market your business that will offer a better return on the investment of your time than others. Some will take weeks to pan out; while others will take months and years. Below are some guide that will help you.
Create a blog and post high-quality content regularly
Clearly, the most important way you can market your business online is to build a blog where you can post and share high-quality content that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method.
Not only does building a noteworthy blog in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority. If you can become an authority in your industry, you’ll garner the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.
Connect with others on LinkedIn groups
LinkedIn groups are a great way for quickly connecting with others in your industry or niche to help spread your message. You can promote your content through LinkedIn groups as long as you don’t come across as spammy. It’s best to add value to a conversation or discussion before trying to drop your links.
LInkedIn groups are also a great way of contacting people who you might not have mutual connections with. You can message any other member in the group without being connected, which can become a huge asset depending on the particular circumstances. Share updates often in the group, and be sure to stay in the spotlight without oversharing.
Use Facebook ads and strategically-targeted landing pages
Facebook ads, while not free, offer a great opportunity for reaching the right demographics for your business. As long as you know your customer well, you can use metrics like interests, geographic location, marital status, age and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages.
Experiment with micro-spends to see which ad copy and squeeze page receives the best responses for dropping consumers into your sales funnel. It might take a considerable amount of time to find the right mixture or recipe when it comes to advertising on a platform like Facebook, but once your campaign is profitable, all you need to do is continue to scale.
Leverage the power of Instagram influencers
Today, with the ever-pervading power of social media, you can instantly reach droves of people from across the world at a moment’s notice. But we also know that algorithms and visibility are working against us, especially when we don’t have the reach of hundreds of thousands or millions of followers.
To reach those people, we need amplifiers, power users and influencers to help spread our messages. While this won’t be free, it will give you instant access to a wide audience in your specific niche as long as you select the right Instagram influencer to help spread your message.
Create useful video tutorials on YouTube
YouTube offers a great resource for marketing your business on the web. While you might find some friction at the outset for building your audience, if you focus on creating useful video tutorials, eventually, you’ll reach a vast amount of people. Again, you have to focus on adding value without much concern for generating profit.
YouTube is a great resource for tutorials because you can teach people just about anything in an easy-to-understand format.
Whether you’re screen-sharing to teach a digital skill, or you’re capturing something in the real world, just ensure that the quality of the recording and the overall content is high. Also, be sure to drop a link inside the description back to relevant content on your site.