Two brands from CHI Limited have been honoured for delivering value to the market with marketing strategies.
According to a statement by the organisation, the two brands, Chivita and Hollandia Yoghurt emerged as the Outstanding Juice Brand of the Decade and Outstanding Dairy Brand of the Year at the 2021 Marketing Edge Awards.
While speaking on the awards, CHI Limited Marketing Director, Mrs Toyin Nnodi, stated that the awards showed the company’s commitment to excellence in product quality, strategic marketing and consumer delight of its fruit juice and dairy products.
She said, “The Marketing Edge Awards for Chivita and Hollandia Yoghurt have inspired us to do more.
“It is also a clear commitment of our resolve to make a great tasting as well as a healthy difference in juice & drinking yoghurt for consumers in many delicious ways.”
The statement added that the uniqueness of their offerings for families/kids, corporates and individuals, brand extension, effective route to market and brand building activities over the years had continued to guarantee Chivita and Hollandia Yoghurt rise in brand equity.