Colgate launches thematic campaign to drive cavity awareness.

Colgate, the world’s leading and the most chosen toothpaste brand has launched a new thematic campaign to drive awareness around cavities & oral care in general in the Nigerian market. The new campaign tagged: “Calcium in, Cavities out” aims at sensitising consumers on ways to prevent, fight cavity and promote dental hygiene and wellness by strengthening teeth and freshening breath.

According to Girish Sharma, Chief Executive Officer, Colgate Tolaram LFTZ Enterprise, “Oral care is a very important aspect of the human overall health and wellness, and preventing cavity is one of the cardinal parts of enjoying a good oral health. It is therefore imperative to create awareness around oral care, and as such preventive oral care must take the forefront.”

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The CEO equally noted that the new thematic campaign, which highlights the significance of calcium to dental health, is currently running Pan-Nigeria on television, radio, digital and OOH platforms, while stating that it has become imperative that Nigerians take their dental health seriously by keeping up with a comprehensive oral hygiene routine.

He disclosed that study has shown that more than half of the Nigerian population is confronted with problems associated with toothache or tooth hole, most of which are due to cavities which he said is majorly caused by the changing food habits of consumers.

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The Brand Manager, Colgate, Mr. Vibhanshu Malpan,  while speaking on the campaign, explained that cavities could be prevented by using the Colgate Maximum Cavity Protection Toothpaste brand, which is clinically proven to prevent cavities through Its expert fluoride formula that ensures natural calcium deposition on the outer layer of tooth which is called enamel.

Colgate Maximum Cavity Protection Toothpaste, according to Malpan is made from carefully selected active ingredients to protect the teeth from cavity while ensuring general oral health. He added that the brand contains natural mint, which gives users fresh breath.

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He also confirmed that Colgate Maximum Cavity Protection toothpaste is a family toothpaste brand that helps users to fight sugar acids in plaque, which is the number one cause of cavities.

He assured consumers that Colgate Maximum Cavity Protection Toothpaste is also recommended by the Nigerian Dental Association.

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