Finance

Digital online marketing as a tool of managing your brand part 1

Digital online marketing as a tool of managing your brand

In this day and age of an Online and digitally connected world, no brand can afford to thrive, exist and perform creditably well without a huge and well, proactively managed online brand presence. 

The context of this statement is clearer when you consider that the numbers of global social media users are about 4.5 billion users out of the total global population of about 7billion. 

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This becomes even more poignant when you break down the total estimated online users based on the various social media platforms. For instance, Facebook with roughly 2.89 billion monthly active users as of the second quarter of 2021 earned a total of $28.6 billion advert income in 2020 and is one of the biggest social media network worldwide. It crossed the one billion users mark in 2012. 

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WhatsApp on the other hand is the most popular global mobile messenger app with approximately two billion monthly active users. 

It outranks Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users as a messaging platform. As a social media platform, it ranks third after Facebook and YouTube. 

YouTube also has over 2 billion monthly active users up from 800 million users in 2012, however nearly 43% of all global internet users access YouTube every single month. 

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It will interest you to find out that more than a billion hours of content is consumed on YouTube every single day. YouTube makes over $7billion in adverts quarterly which translates to about $28billion annually in advert revenue. 

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