The second edition of the highly anticipated Knorr Jollof Fest took place on July 23, 2023, at the vibrant Muri Okunola Park in Lagos. This remarkable event was a true celebration of Nigeria’s beloved dish – Jollof rice, captivating the hearts and taste buds of attendees from all walks of life, and not even the rain could dampen the spirits of the enthusiastic participants who came out to have a good time.
The Knorr Jollof Fest was an immersive culinary experience that delighted attendees with a variety of captivating activities and mouthwatering Jollof rice creations. Participants were treated to a range of interactive games and engaging competitions that added an element of excitement to the event. The festival provided a platform for individuals to showcase their creativity and immerse themselves in the rich cultural heritage of Jollof rice.
Situated within the festival grounds, the “Eat for Good” garden was a highlight that showcased Knorr’s dedication to promoting nutritious and wholesome meals. Attendees had the opportunity to explore and discover a diverse range of fresh cooking herbs and spices, inspiring them to ‘Eat for Good’ by infusing their meals with more herbs and vegetables.
“The Knorr Jollof Fest 2023 was a celebration of the vibrant culinary tapestry of Nigeria. Our aim was to ignite culinary passion and bring people together through the love of Jollof rice,” said Bolanle Kehinde-Lawal, Marketing Director, Nutrition, Unilever West Africa. “The festival succeeded in creating an immersive experience that showcased the versatility and creativity that Jollof rice represents.”
With an array of tantalizing Jollof rice variations, from the aromatic Suya Jollof to the indulgent Seafood Jollof, attendees were treated to tasty and very nutritious meals that delighted their taste buds. Rain or shine, the flavors of Jollof rice shined bright, leaving everyone with a sense of satisfaction and culinary delight.
The Knorr Jollof Fest continues to inspire and empower food enthusiasts across the nation to explore new culinary possibilities and embrace the rich cultural heritage of Nigerian cuisine. The festival is a testament to Knorr’s commitment to enhancing mealtime experiences and introducing healthier and nutritious ways of eating one of Nigerians favorite dishes – Jollof. No weather could deter the excitement and passion of the attendees, and it’s a testament to the enduring love for Knorr and Nigeria’s beloved dish-Jollof.