Brands

Lipton Ice Tea Nigeria wins global award.

Lipton Ice Tea Nigeria has won the 2020 Global Peace One Day Challenge as its entry was adjudged the best out of 130 entries from over 100 countries.

Exploring the theme of the challenge : Make Tea Time, Peace Time, Seven Up Bottling Company( SBC) makers of Lipton Ice Tea produced an 80 seconds video which showed the diversity of Nigeria’s culture while celebrating unity through peace in different Nigerian languages. Brand Influencers such as Omashola,  Kim Oprah and Hawa Magaji along with  staffers of SBC and partner agency  were the cast of the award winning video.

Read:  Nigeria attracts $5bn oil, gas investments in 5 years.

In choosing Lipton Ice Tea Nigeria’s creative work as the winning entry, Hanneke Faber, President, Global Foods and Refreshment Division, Unilever, commended Team Nigeria’s entry as showing that “peace really is a universal language that is universally spoken and flourishes when people connect”.

Faber also said that entry from Lipton Team in Greece  which “sparked a positive movement for peace” and the Lipton Market Research and Insights Team “who made 500 connections with their internal activation” were among the top three entries globally.

Read:  Colgate launches thematic campaign to drive cavity awareness.

Commenting on the feat by Lipton Ice Tea Nigeria, Segun Ogunleye, National Marketing Manager, Seven Up Bottling Company said: “We feel excited that our entry for the Make Tea Time , Peace Time Global Challenge was adjudged the best of the 130 entries from over 100 countries across Africa, Europe, Asia and the Americas.

This win is an affirmation of the quality of strategic inputs and  creativity that underlines the various campaigns over the years by the SBC marketing team headed by Mr. Norden Thurston and our partner agencies. It is a further motivation to SBC as a beverage company  to deliver more value refreshment across all our brands to our consumers in Nigeria”.

Read:  Joshua-Pulev could be staged in roman amphitheatre

The International Day of Peace (“Peace One Day”) is observed around the world each year on September 21. Established in 1981 by a unanimous resolution of the United Nation’s General Assembly, Peace Day provides a global shared date for all humanity to commit to peace above all differences and to contribute to building culture of peace.

Related posts

UPS and Jumia partner in Africa

NigGal

Amstel Malta Ultra hosts Enugu to the inaugural Fitness Fiesta.

NigGal

MTN To Invest Over N300m In Media Innovation Programme With PAU.

NigGal

Why FCMB Partners Mercy Corps To Uplift 500,000 Farmers, Vulnerable In North East Nigeria.

NigGal

Fidelity Bank lights up Akwa Ibom Christmas Carols Festival

NigGal

Stanbic IBTC Pension Managers to Splash N32 million on FUZE Festival winners

NigGal

Leave a Comment