Superstar artistes Reekado Banks, L.A.X and Humble Smith got fans in the ancient city of Benin dancing to hits like Easy ‘Jeje’, Problem, Caro, Ginger, Osinachi, Focus and many more at the Closeup Cool Breeze #CoolLikeThatBenin city party which went down on Friday December 15, 2017 at Club Joker, Benin City, Edo State.
The party also featured a special performance by finalists of the #CoolLikeThat music challenge – a competition aimed at discovering the next music star from Benin.
The winner of the challenge walked away with an iPhone 7, including an opportunity to perform with Reekado Banks at the grand finale of the #CoolLikeThat campus party in Lagos.
Speaking at the event, George Umoh, Brand Manager Closeup, Unilever Nigeria Plc. described the toothpaste as one that gives people the confidence and courage to act on their desires and confidently break barriers, he also introduced the new variant – Closeup Cool Breeze.
“Closeup Cool Breeze toothpaste gives you that confidence to achieve your set goals by guaranteeing 24 hours of fresh breath. Young people today are very aspirational, goal oriented and result driven. Because we believe in the youth and possibilities, and also want to be a part of their success stories, we are launching the new Closeup Cool Breeze toothpaste which is specially formulated with antibacterial mouthwash formula, calcium fluoride and peppermint to address the major oral care issues – bad breath, tooth decay and weak tooth.”
Lucky fans at the event and participants of the #CoolLikeThat music challenge also walked home with cool prizes like iPhone 7, customized T-shirts, branded dog tags, mix-tapes and other amazing prizes.
The next stop for the Closeup Cool Breeze #CoolLikeThatParty train is the University of Lagos (UNILAG) in January.
Closeup toothpaste, focuses on the youth, possibilities and on what matters to them – the confidence to get close. Closeup’s winning gel formulation has anti – bacterial mouthwash that guarantees 12 hours fresh breath and micro shine crystals for strong white teeth. These combined benefits give users the confidence to get close.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Omo, Lux, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:
· Helping more than a billion people take action to improve their health and well-being by 2020.
· Halving the environmental impact of our products by 2030.
· Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2015 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
For more information about Unilever and its brands, please visit www.unilever.com
. For more information on the USLP: www.unilever.com/sustainable-living/
About Red Media Africa
Red Media Africa (www.redmediaafrica.com
) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent’s largest portfolio of youth media brands.
Its Content Division holds brands across TV, radio, online and events including Y! Magazine, YNaija.com
, Rubbin’ Minds, #YTech100 and The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa’s leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com
and Aiki.ng, which is run in conjunction with Microsoft.