Press Releases

WeCare4IDPs Initiative rallies Nigerians to raise support for Internally Displaced Persons

The WeCare4IDPs Initiative, a campaign launched by private organisations and individuals in Nigeria, has continued to raise support among Nigerians for the Internally Displaced Persons in the north-eastern part of the country with the objective of raising N1 billion towards the implementation of key projects in the region.

The citizenship initiative is a campaign to raise at least N1,000 donation from 1 million Nigerians with funds raised to go directly to funding direct impact projects defined in the 2017 Nigeria Humanitarian Response Plan (HRP) developed by the United Nations Office of the Coordination of Humanitarian Affairs (UNOCHA) with the support of the Federal Ministry of Budget and Planning.

Funds raised will be committed towards implementing the projects below in 5 key areas:

– Reducing the scourge of malnutrition faced by IDPs, especially children.

– Preventing the potential for the spread of disease by improving sanitation and access to water.

– Reducing mortality rate, especially in children, by providing access to improved healthcare.

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– Providing access to basic education for displaced children living in camps and host communities.

– Re-integrating IDPs into society through economic empowerment and skills training.

Organisations and partners involved in the initiative include Union Bank, The Future Awards Africa, Soni Irabor, CEO, Ruyi Communications; Toke Ibru, Executive Director, Guardian Newspapers; ‎Morayo Afolabi-Brown, Head of Programmes, TVC Entertainment; Benny Ark, Head of Programmes, City FM; Onimisi Adaba, Operations Manager, Cool FM; Ali Nuhu; Steve Onu (Yaw); Bukky Shonibare, Co-ordinator, Adopt-A-Camp; YNaija.com; Information Nigeria; Tosyn Bucknor, Timi Dakolo, Cobhams Asuquo, Eromo Egbejule, Isime Esene, Lala Akindoju, Red Media Africa, Media Reach, among others.

It is estimated that more than 8.5 million people have been affected by the insurgency in the North East and require humanitarian assistance. According to the United Nations, over 400,000 children in the camps could be lost severe malnutrition this year. About 6.9 million children and adults are expected to be impacted if the 2017 HRP is fully implemented.

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Donations can be made to Wecare4IDPS – Union Bank Account No. 0055815573. Interested partners can also visitwww.wecare4idps.org for more information.

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About Wecare4IDPS

The citizenship initiative is a campaign to raise at least N1,000 donation from 1 million Nigerians with funds raised to go directly to funding direct impact projects defined in the 2017 Nigeria Humanitarian Response Plan (HRP) developed by the United Nations Office of the Coordination of Humanitarian Affairs (UNOCHA) with the support of the Federal Ministry of Budget and Planning.

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About Red Media Africa

Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent’s largest portfolio of youth mediabrands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin’ Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa’s leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.‎

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