Benefits of Websites to Business Growth - Cont'd
It is a source of information that can be reached by virtually anyone as long as he has connection to the Internet. So, websites are a very powerful source of marketing for businesses and individuals.
People who are selling particular products can give the world information about what they do through the Internet without having to pay a fortune.
According to experts, given that today�€™s business transactions have moved to the Internet with people searching for data, suppliers, vendors, goods and services on the Internet, the era of just hoping that one�€™s business would get all the mileage through mere words of mouth or some printed leaflets is now over. The Internet is the key they noted.
In fact, many people living outside their countries of origins, including Nigeria, learn about their countries more through the Internet than through what is said by word of mouth or through some other means. This is why Internet presence has become very crucial to the growth and continued survival of businesses.
Even newspapers are increasingly fortifying their online presence because a lot of people now read their news online.
According to the Managing Director of Allamkin Nigeria Limietd, Mr. Akin Alarima, the Internet is world of opportunity for businesses, as it does not discriminate between big and small companies. He says a small business with a good strategy could turn around its fortunes by a good Internet strategy. He adds that every firm on the Internet can add value to their businesses by the choice of name on the net and by the design of their website.
Experts says some useful tips on ensuring that one�€™s websites are easily seen includes registering such sites with major search engines and portals in the world. This search engines include Google, Yahoo, ASkjeeves and MSN. Often, when anyone is looking for information about a subject, these search engines are the ones that readily come to mind.
According to a telecom lawyer, Mr. Mena Ajakpovi, many local businesses would turn around once they have very good Internet sites.
To build a good website, however, requires getting people who know how to do this.
Many Nigerian websites are often not good enough because those that designed them do not know the nitty gritty of the business.
- Culled From Punch
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