Wigs, Weave on is Everyday Business - Cont'd
For those who are interested in the business, there are two levels: as a dealer or as a retailer.
As a dealer, you need as much as N1m, while as a retailer, with even N50,000 you can start off , even if by selling at the corner of a shop.
The advantage in this type of business is that you don�€™t need any particular kind of skill to start off; all you need is to be sure of your source of supply.
Besides, it is not a business that will wear in the nearest future, according to a Lagos-based retailer of the products, Mrs. Yetunde Eniola. She says, I cannot foresee a time that people will not wear weave on or wigs even children and men, especially those in the showbiz and entertainment, also wear them.�€
Describing the business as highly competitive,�€ she advises that people should not expect too much gain from the business, but rather concentrate on the volume and turnover.
Eniola, who has been in the business for two years, says she has no regrets, even though she originally wanted to be travelling to Dubai, the United Arab Emirates, to be bringing in goods, which has not worked out.
She says that even if that works out, she would still keep the weave on business because she plans to make it big enough to own a label or brand of her own.
These days, there are almost a thousand and one of such labels, says Ugwodike, a masters degree holder in Mass Communication, which she describes as a welcome development. She says the issue of labels has also become a challenge in terms of making a choice.
Among the popular labels are Expression, Amigo, Diana, Darling. Due to the popularity of some of the brands, some marketers have started repacking some brands in the fast-moving labels, which takes only the discerning eyes to differentiate.
Due to brand proliferations, some dealers have begun to specialise in particular labels, while the retailers are advised to pick bits of all the available brands for wider choice for customers.
Speaking on other challenges of the business, Ugwodike says the younger customers are more difficult to deal with than the older and mature ones.
According to her, The younger ladies have their minds fixed on particular labels, based on their stylists�€™ recommendations. If they come and ask for a particular label and you don�€™t have it, they will prefer not to buy another label.
But for the mature ones, once you don�€™t have their first choice, you can convince them to buy another label, which is of equal quality. Also, you can guide them on which brand to buy to save some cost.�€
Also, colour combination is another challenge, as some colours are hard to find, and it is only when you have bits of many variety that you can get the desired colour in another.
- Culled From Punch
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