If you thought about the number of times you’ve bought something online out of your last 10 purchases, it would probably be 9 out of 10 of those. It is becoming a fact that when we want to look for a product or a service, we do it on the internet. It is just how things are now, and businesses––old and new––are starting to understand that fact. It’s near to impossible these days to find a business that doesn’t have a portion of its budget dedicated to improving its search engine ranking and developing its organic SEO. But what exactly makes organic SEO so important?
Search engine ranking
Organic SEO is simply how you rank higher on search engines. It is the strategy you implement online to make sure that your website reaches as many people as possible, which means more traffic and ultimately more money for your business. Studies show that an astounding 75 to 80 percent of people don’t even go beyond the first page of Google search results, which means that if your business isn’t on that first page, people won’t find it.
An average person doesn’t want to keep scrolling through millions of Google results, so they just assume that the results on the first page are the best, and they look through those. This is why organic SEO is very important, as it will help your website rank higher and reach the people you want it to.
Lower costs, better results
The thing about SEO is the fact that it costs you much less than any traditional marketing approach while getting you exponentially better results. Those strategies you apply to improve your search engine ranking are easy to implement, and they basically don’t cost you anything. Creating engaging content that is constantly updated, backlinking, incorporating keywords, and all those other approaches are mostly free, so you don’t need to allocate a big chunk of your budget for SEO. At the same time, if you apply those strategies the right way, you will be able to reach a large number of people in short periods of time, because your search engine ranking will improve and people will find you much faster.
Organic search is a website’s main source of traffic
Do you stumble upon ads on Facebook or Instagram every now and then? Definitely, and you might even buy a product or two through those ads. But the fact is, organic search is still a website’s primary source of traffic. Paid Ads and other marketing approaches are good and everything, but people will still open Google and search for whatever it is they want 9 times out of 10. Organic SEO ensures you will be able to take advantage of those odds and reach people through the window they use most often.
Customized approach
Working on organic SEO gives you the chance to customize your approach to reach the people you want instead of randomly approaching different demographics that might not be interested in what you have to offer. When you start working on organic search engine optimization, you can begin generating quality leads that your business needs and customers find you, instead of you having to chase them around. It becomes much easier and more direct for people to find your business, and in turn you start getting more traffic.
Organic SEO and credibility
As mentioned earlier, people rarely go beyond the first page of search results, but why do they do that? The answer is quite simple; they just trust the first-page results on a search engine. Most people think that if a website is ranked that high, then they must be good and trustworthy––and they’re correct most of the time. Organic SEO will help you win people’s trust, and in turn build some credibility for your brand, which is something you can never achieve if your page isn’t easily accessible.
Improved content
When you start implementing the strategies of organic SEO, you will automatically start working on your content and improving it. Providing quality, regularly updated content is one of the pillars of sound SEO practices, and it will ensure that people will come back to constantly check what you have to offer. You will no longer just post anything on your website or social media outlets, but rather share interesting material that can engage your audience and keep them interested.
A better user experience
Organic SEO will also help you create the best user experience possible for people who visit your website. Google takes this point quite seriously, and good user experience is something that will make a huge difference in your search engine ranking. When people visit your website, they need to be able to find what they’re looking for quite easily, and for that to happen, you’ll need to optimize your navigation and interface, which leads to good user experience.
Understanding consumers
The best thing about organic SEO is how it helps you understand what your target demographics need. When you create an online strategy or targeted content, you’ll be able to track its performance and see how well people reacted. This, in turn, gives you the chance to further improve the next time, and you’ll be able to give people what they’re looking for because of the data you managed to collect through previous efforts.
Long-term plan
Another very important feature of organic SEO is the fact that it is a long-term plan. It is not just some ad you paid for that will vanish after a while, but rather an ageless strategy that will ensure you can reach people all the time, and regularly generate leads.
With the world of online marketing advancing by the minute, SEO will always retain its power, and its practices will never be pointless. The great thing is how new practices are constantly discovered to maximize your reach and give your business that push it needs, but the older ones still have a powerful impact on just how easily people can find you online.