The use of influencer marketing has become a very popular way for businesses to promote products directly to their target market. Influencer marketing commonly occurs on social media platforms like Facebook, Youtube, Instagram, Twitter, and Snapchat. The use of influencer marketing is so prevalent in our world today that almost every product you see in large social media stars’ post is due to a paid promotion;
Here we will take a look at some crazy ways that influencer marketing works.
Businesses Will Pay Big Bucks for Social Influence
Businesses use influencer marketing so often in today’s world that a paid advertisement on someones instagram can cost hundreds of thousands of dollars for a single post. If you are someone like Kendall Jenner you can charge up to $500,000 for a single post.That is a lot of money for a picture of some make up! Influencers are able to change huge sums of money to allow advertisers to promote products on their social media because of the undeniable results of influencer marketing. Influencer marketing works so well that even people with less than one hundred thousand followers can charge advertisers to promote products.
Taking your Business to the Next Level
If you are just starting your business you may want to consider using social media influencers to help promote your new product or service. Before you do that though, I would recommend you do some research. If it is your first time paying for a social media post on an influencers Instagram page, you do not want to spend a lot of money if you do not know what you are doing. The data experts at https://socialbook.io/influencer-marketing says that one of the best ways to promote your business is to make sure you use the right influencers for your campaign. If you want to have the most effective campaign here are some things you should remember.
- The best way to get good results using influencer marketers is by first having a great product or service.
- The second best thing is having a solid brand with a professional looking design.
- Thirdly, you want to make sure you are picking the right influencers that have audiences that match your business’s target audience.
If you can perfect those three things you will be able to send your business to the next level with the use of influencer marketing. Just make sure you have enough inventory to supply all the new orders you will be having.
Why does Influencer Marketing Work?
Influencer marketing is so successful because business are able to select what influencers best represent the product or service they are trying to sell. Businesses are able to use the power of social proof to sell their products to like minded people. It is fairly simple. If you are a fan of Justin Bieber and you follow him on Instagram and you see him post about a new pair of shoes he is wearing, you and millions of other kids will be interested in the shoes now and you will think that they are cool. This creates a huge opportunity for businesses because they are able to pay social media stars like Justin Bieber to wear their shoes and all of a sudden create a product that is highly sought after. Another reason social media marketing works is because people feel like the opinions from people they admire are genuine. People on social media are more likely to take the opinion of someone they love as opposed to some random person on the internet. Influencer marketing is very different from a randomly written review on a half assed website. A review from a social media icon is more likely to be perceived as a genuine inclination towards the product as opposed to how a random review may seem misleading.
How to Find Social Media Influencer for your Business
If your business has a product or service that you are ready to market, you may be wondering where you can find a social media influencer to help promote your brand. One suggestion I would give you is to look at who some of your followers are following. For example, if a lot of your followers like Riff Raff you may want to consider using him as someone to help promote your brand. This will benefit you because people already have a similar interest in your product and Riff Raff, this will make marketing your product seem more natural and genuine. There are also many online sites that act as brokers between businesses and social media influencers. These websites may charge you a fee but most of the time they will also help find you a social media influencer that aligns with your brand. This provides some value to you as you will be able to work with industry professionals that understand the ins and outs of social media marketing.
The use of social media influencers to promote products and services for businesses is a very competitive industry. The amount of money that businesses are willing to spend on influencer posts continues to rise and the power of the social media influencer has never been stronger. The top influencers can essential demand whatever price they want for advertising spots on their social media. If you are looking to take your product to the next level you should consider how using a social media influencer could benefit your product. If you do decide to use an influencer make sure you use one that aligns with your business’s brand. You can look at similar interest some of your fans already have or you could use a third party website to help find you the perfect social media influencer for your product. No matter which way you decide to go, you will want to make sure the advertisement seems as genuine as possible to get the best results. If you consider these tips you will be able to craft a marketing plan that will help launch you into the world of influencer marketing.