Direct Internet Marketing
In direct marketing, you sell your products or services to the public directly. Ideally to do this, you need full e-commerce capability (accepting credit card and/or debit cards from your site).
In the Nigeria, this involves using payment processors like Interswitch, eTranzact etc, or you can get by with using your website as a primary point of contact, and receiving payment offline (through the bank, or the customer comes to your office etc).
This implies that you have a product you are selling, or plan to sell. This can be any thing under the sun. From E-books you wrote (a good opportunity to self publish), selling hard copy books online (like amazon.com), software, electronics, computers, cars, toys, houses and lands, just name it, it can be advertised and sold online.
After you have decided what you want to sell, you build a site (see owning a website) and display your goods and services through enticing words and pictures, in a user friendly way (easy to browse through, and not miss your way).
After launching your spanking new e-commerce site, the journey is about to begin. The next phase is what makes or breaks the business. Marketing your site. Driving traffic (prospective customers) to your site. This is covered in owning "Driving Traffic to your site" article
To succeed in Direct Marketing, apart from driving traffic to your site, and having a compelling sales literature to persuade visitors to click through to your order page, you need to inspire confidence in your prospective customers to trust you with their money or use their debit/ATM card on your site.
Established businesses that are well known do not have this challenge. However, you can go round this challenge by gradually if you register your business and have a verifiable address and land line numbers (mobile numbers spells no fixed address). Some customers will insist on coming to your office before doing business with you.
Direct Marketing
Affiliate Marketing
Multi-level Marketing
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